---
title: "NPD vs Waitomo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, NPD or Waitomo? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/npd-vs-waitomo-fuel"
publisher: "Brandwave"
---

# NPD vs Waitomo: Which is more popular by branded search in New Zealand?

Which is more popular in search, NPD or Waitomo? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NPD and Waitomo
- **Competitive set**: fuel retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **NPD Share of Search**: 5%
- **Waitomo Share of Search**: 4.1%

## Which is more popular in search, NPD or Waitomo?

- In August 2026, NPD had more branded searches than Waitomo among fuel retailers in New Zealand. NPD was estimated to have 14.3K branded searches compared to Waitomo’s 11.6K, and held a 5% Share of Search versus Waitomo’s 4.1%.
- The lead changed hands once in the 11 months ending August 2026: NPD took it in April 2026.
- Across the 11 months ending August 2026, NPD’s estimated Share of Search among fuel retailers in New Zealand moved from 4.1% to 5%, and its estimated monthly branded searches moved from 12.6K to 14.3K.
- Across the 11 months ending August 2026, Waitomo’s estimated Share of Search among fuel retailers in New Zealand moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 16.1K to 11.6K.

## How did search popularity change for New Zealand fuel retailers in August 2026?

- In August 2026, NPD lost estimated Share of Search among fuel retailers in New Zealand, from 6.2% to 5%.
- In August 2026, Waitomo lost estimated Share of Search among fuel retailers in New Zealand, from 4.6% to 4.1%.

## Month by month

| Month | NPD estimated searches | NPD Share of Search | NPD rank | Waitomo estimated searches | Waitomo Share of Search | Waitomo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.6K | 4.1% | 8 | 16.1K | 5.2% | 7 |
| Nov 2025 | 12.1K | 3.5% | 8 | 15.2K | 4.4% | 7 |
| Dec 2025 | 15.2K | 3.9% | 8 | 19.1K | 4.9% | 7 |
| Jan 2026 | 14.9K | 3.8% | 8 | 19.7K | 5.1% | 7 |
| Feb 2026 | 14.6K | 4.3% | 8 | 16K | 4.7% | 7 |
| Mar 2026 | 23.4K | 5.3% | 8 | 26.1K | 5.9% | 7 |
| Apr 2026 | 22.5K | 6.7% | 6 | 17.8K | 5.3% | 8 |
| May 2026 | 17.9K | 5.9% | 6 | 14K | 4.6% | 8 |
| Jun 2026 | 18K | 6.4% | 6 | 13.5K | 4.8% | 7 |
| Jul 2026 | 18.2K | 6.2% | 6 | 13.7K | 4.6% | 8 |
| Aug 2026 | 14.3K | 5% | 7 | 11.6K | 4.1% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NPD’s and Waitomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NPD**: Measured on the search terms “NPD fuel”, “NPD fuel card”, “NPD fuel prices”, “NPD near me”, “NPD petrol” and “NPD petrol station”, summed into one figure.
- **Waitomo**: Measured on the search terms “Waitomo fuel”, “Waitomo fuel near me”, “Waitomo fuel prices”, “Waitomo fuel stop”, “Waitomo Group”, “Waitomo near me”, “Waitomo petrol” and “Waitomo petrol station”, summed into one figure.

- [NPD profile](/demand/nz/brands/npd)
- [Waitomo profile](/demand/nz/brands/waitomo-fuel)
- [All fuel retailers in New Zealand](/demand/nz/categories/nz-fuel-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NPD or Waitomo?

In August 2026, NPD had more branded searches than Waitomo among fuel retailers in New Zealand. NPD was estimated to have 14.3K branded searches compared to Waitomo’s 11.6K, and held a 5% Share of Search versus Waitomo’s 4.1%.

## Cite this page

Brandwave. "NPD vs Waitomo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/npd-vs-waitomo-fuel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/npd-vs-waitomo-fuel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.