---
title: "Novus vs Smith & Smith: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Novus or Smith & Smith? Compare estimated monthly branded-search demand and Share of Search inside the Windscreen repair companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/novus-vs-smith-and-smith"
publisher: "Brandwave"
---

# Novus vs Smith & Smith: Which is more popular by branded search in New Zealand?

Which is more popular in search, Novus or Smith & Smith? Compare estimated monthly branded-search demand and Share of Search inside the Windscreen repair companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Novus and Smith & Smith
- **Competitive set**: Windscreen repair companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Novus Share of Search**: 22.9%
- **Smith & Smith Share of Search**: 74.7%

## Which is more popular in search, Novus or Smith & Smith?

- In August 2026, Smith & Smith had more branded searches than Novus among windscreen repair companies in New Zealand. Smith & Smith was estimated to have 12.5K branded searches compared to Novus’ 3.8K, and held a 74.7% Share of Search versus Novus’ 22.9%.
- Smith & Smith was ahead of Novus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Novus’ estimated Share of Search among windscreen repair companies in New Zealand moved from 21.9% to 22.9%, and its estimated monthly branded searches moved from 3.9K to 3.8K.
- Across the 11 months ending August 2026, Smith & Smith’s estimated Share of Search among windscreen repair companies in New Zealand moved from 74.6% to 74.7%, and its estimated monthly branded searches moved from 13.4K to 12.5K.

## How did search popularity change for New Zealand windscreen repair companies in August 2026?

Neither Novus nor Smith & Smith moved beyond provider rounding among windscreen repair companies in Aug 2026.

## Month by month

| Month | Novus estimated searches | Novus Share of Search | Novus rank | Smith & Smith estimated searches | Smith & Smith Share of Search | Smith & Smith rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.9K | 21.9% | 2 | 13.4K | 74.6% | 1 |
| Nov 2025 | 4.9K | 19.5% | 2 | 19.3K | 77.4% | 1 |
| Dec 2025 | 5.9K | 22.3% | 2 | 19.7K | 74.3% | 1 |
| Jan 2026 | 5.9K | 22% | 2 | 20.1K | 74.9% | 1 |
| Feb 2026 | 5.9K | 21.9% | 2 | 20K | 74.4% | 1 |
| Mar 2026 | 5.9K | 20.2% | 2 | 22.1K | 76.1% | 1 |
| Apr 2026 | 4.7K | 22.8% | 2 | 15.3K | 74.3% | 1 |
| May 2026 | 3.8K | 21.7% | 2 | 13.2K | 75.2% | 1 |
| Jun 2026 | 3.8K | 22.7% | 2 | 12.5K | 74.3% | 1 |
| Jul 2026 | 3.8K | 22.9% | 2 | 12.5K | 74.6% | 1 |
| Aug 2026 | 3.8K | 22.9% | 2 | 12.5K | 74.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Novus’ and Smith & Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Novus**: Measured on the search terms “novus glass”, “novus windscreen”, “novus windscreen repair” and “novus windscreen replacement”, summed into one figure.
- **Smith & Smith**: Measured on the search terms “smith & smith”, “smith & smith auto glass”, “smith & smith glass”, “smith & smith near me”, “smith & smith new zealand”, “smith & smith nz”, “smith & smith windscreen”, “smith & smith windscreen replacement”, “smith and smith”, “smith and smith windscreen replacement”, “smith smith”, “smith smith glass”, “smithandsmith co nz” and “smithsmith”, summed into one figure.

- [Novus profile](/demand/nz/brands/novus)
- [Smith & Smith profile](/demand/nz/brands/smith-and-smith)
- [All windscreen repair companies in New Zealand](/demand/nz/categories/nz-windscreen-repair): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Novus or Smith & Smith?

In August 2026, Smith & Smith had more branded searches than Novus among windscreen repair companies in New Zealand. Smith & Smith was estimated to have 12.5K branded searches compared to Novus’ 3.8K, and held a 74.7% Share of Search versus Novus’ 22.9%.

## Cite this page

Brandwave. "Novus vs Smith & Smith: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/novus-vs-smith-and-smith

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/novus-vs-smith-and-smith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.