--- title: "Novotel New Plymouth Taranaki vs The Devon Hotel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Novotel New Plymouth Taranaki or The Devon Hotel? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/novotel-new-plymouth-taranaki-vs-the-devon-hotel" publisher: "Brandwave" --- # Novotel New Plymouth Taranaki vs The Devon Hotel: Which is more popular by branded search in New Zealand? Which is more popular in search, Novotel New Plymouth Taranaki or The Devon Hotel? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Novotel New Plymouth Taranaki and The Devon Hotel - **Competitive set**: New Plymouth hotels and accommodation - **Market**: New Zealand - **Month measured**: Aug 2026 - **Novotel New Plymouth Taranaki Share of Search**: 17.8% - **The Devon Hotel Share of Search**: 34.9% ## Which is more popular in search, Novotel New Plymouth Taranaki or The Devon Hotel? - In August 2026, The Devon Hotel had more branded searches than Novotel New Plymouth Taranaki among new plymouth hotels and accommodation in New Zealand. The Devon Hotel was estimated to have 7.1K branded searches compared to Novotel New Plymouth Taranaki’s 3.6K, and held a 34.9% Share of Search versus Novotel New Plymouth Taranaki’s 17.8%. - The Devon Hotel was ahead of Novotel New Plymouth Taranaki in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Novotel New Plymouth Taranaki’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand moved from 21.4% to 17.8%, and its estimated monthly branded searches moved from 3.8K to 3.6K. - Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand moved from 35.8% to 34.9%, and its estimated monthly branded searches moved from 6.4K to 7.1K. ## How did search popularity change for New Zealand new plymouth hotels and accommodation in August 2026? - In August 2026, Novotel New Plymouth Taranaki lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 21.4% to 17.8%. - In August 2026, The Devon Hotel lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 37.8% to 34.9%. ## Month by month | Month | Novotel New Plymouth Taranaki estimated searches | Novotel New Plymouth Taranaki Share of Search | Novotel New Plymouth Taranaki rank | The Devon Hotel estimated searches | The Devon Hotel Share of Search | The Devon Hotel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 21.4% | 3 | 6.4K | 35.8% | 2 | | Nov 2025 | 3.9K | 20.8% | 3 | 7.5K | 39.6% | 2 | | Dec 2025 | 5.6K | 24.2% | 3 | 7.6K | 33% | 2 | | Jan 2026 | 5.5K | 19% | 3 | 11.2K | 38.9% | 2 | | Feb 2026 | 3.9K | 20.9% | 3 | 7.3K | 39% | 2 | | Mar 2026 | 3.7K | 21.2% | 3 | 6.1K | 35.4% | 2 | | Apr 2026 | 3.3K | 19.7% | 3 | 6K | 35.6% | 2 | | May 2026 | 3.3K | 20.9% | 3 | 6K | 37.4% | 2 | | Jun 2026 | 3.4K | 19.9% | 3 | 6K | 35.2% | 2 | | Jul 2026 | 4K | 21.4% | 3 | 7.1K | 37.8% | 2 | | Aug 2026 | 3.6K | 17.8% | 3 | 7.1K | 34.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Novotel New Plymouth Taranaki’s and The Devon Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Novotel New Plymouth Taranaki**: Measured on the search terms “novotel new plymouth”, “novotel new plymouth nz”, “novotel new plymouth taranaki”, “novotel taranaki” and “the novotel new plymouth”, summed into one figure. - **The Devon Hotel**: Measured on the search terms “devon hotel taranaki” and “the devon hotel”, summed into one figure. - [Novotel New Plymouth Taranaki profile](/demand/nz/brands/novotel-new-plymouth-taranaki) - [The Devon Hotel profile](/demand/nz/brands/the-devon-hotel) - [All new plymouth hotels and accommodation in New Zealand](/demand/nz/categories/nz-new-plymouth-hotels): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Novotel New Plymouth Taranaki or The Devon Hotel? In August 2026, The Devon Hotel had more branded searches than Novotel New Plymouth Taranaki among new plymouth hotels and accommodation in New Zealand. The Devon Hotel was estimated to have 7.1K branded searches compared to Novotel New Plymouth Taranaki’s 3.6K, and held a 34.9% Share of Search versus Novotel New Plymouth Taranaki’s 17.8%. ## Cite this page Brandwave. "Novotel New Plymouth Taranaki vs The Devon Hotel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/novotel-new-plymouth-taranaki-vs-the-devon-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/novotel-new-plymouth-taranaki-vs-the-devon-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.