--- title: "Notion vs Slab: Which is searched more in New Zealand?" description: "Is Notion or Slab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/notion-vs-slab" publisher: "Brandwave" --- # Notion vs Slab: Which is searched more in New Zealand? Is Notion or Slab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Notion and Slab - **Competitive set**: Internal knowledge management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Notion Share of Search**: 38.2% - **Slab Share of Search**: 5.9% ## Is Notion or Slab more popular in search? - In September 2026, Notion had more branded searches than Slab among internal knowledge management platforms in New Zealand. Notion had about 15,500 branded searches, while Slab had 2,400. Notion made up 38.2% of all internal knowledge management platform searches we track, and Slab accounted for 5.9%. - Notion was ahead of Slab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand moved from 42.5% to 38.2%, and its estimated monthly branded searches moved from 19.1K to 15.5K. - Across the 12 months ending September 2026, Slab’s share of searches among internal knowledge management platforms in New Zealand moved from 5.3% to 5.9%, and its estimated monthly branded searches held steady at 2.4K. ## Top internal knowledge management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. Slab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Notion was listed before Slab in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Confluence | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Notion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SharePoint | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Guru | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Slab | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nuclino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about internal knowledge management platforms - Asked ChatGPT "Which internal knowledge management platform should I use in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru - Asked ChatGPT "What are the best internal knowledge management platforms in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru, 5. Document360, 6. Slab - Asked ChatGPT "What's the best internal knowledge management platform in New Zealand for team knowledge?": 1. Notion, 2. Confluence, 3. SharePoint, 4. Guru - Searched Google, AI Overview "knowledge management platform": 1. Confluence, 2. Notion, 3. Guru, 4. Document360 - Searched Google, AI Overview "internal knowledge base": 1. Notion, 2. Confluence, 3. Document360 Not named in any answer: Nuclino. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand internal knowledge management platforms in September 2026? - In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches. - In September 2026, Slab gained share of searches among internal knowledge management platforms in New Zealand, from 5.4% to 5.9%. - In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%. ## Month by month | Month | Notion estimated searches | Notion Share of Search | Notion rank | Slab estimated searches | Slab Share of Search | Slab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.1K | 42.5% | 1 | 2.4K | 5.3% | 4 | | Nov 2025 | 15.7K | 41.6% | 1 | 1.9K | 5% | 4 | | Dec 2025 | 12.8K | 45.3% | 1 | 1.9K | 6.7% | 4 | | Jan 2026 | 19.3K | 50.3% | 1 | 2.4K | 6.3% | 4 | | Feb 2026 | 23.4K | 52.6% | 1 | 1.9K | 4.3% | 4 | | Mar 2026 | 23.7K | 47.8% | 1 | 2.4K | 4.8% | 4 | | Apr 2026 | 19.1K | 43.9% | 1 | 1.9K | 4.4% | 4 | | May 2026 | 19.1K | 42.5% | 1 | 2.4K | 5.3% | 4 | | Jun 2026 | 19.2K | 43.1% | 1 | 1.9K | 4.3% | 4 | | Jul 2026 | 19.1K | 43.8% | 1 | 1.9K | 4.4% | 4 | | Aug 2026 | 18.9K | 42.3% | 1 | 2.4K | 5.4% | 4 | | Sep 2026 | 15.5K | 38.2% | 2 | 2.4K | 5.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Notion’s and Slab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Notion**: Measured on the search terms “notion”, “notion ai”, “notion templates” and “notion web”, summed into one figure. - **Slab**: Measured on the search term “slab”. - [Notion profile](/demand/nz/brands/notion) - [Slab profile](/demand/nz/brands/slab) - [All internal knowledge management platforms in New Zealand](/demand/nz/categories/nz-internal-knowledge-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Notion or Slab more popular in search? In September 2026, Notion had more branded searches than Slab among internal knowledge management platforms in New Zealand. Notion had about 15,500 branded searches, while Slab had 2,400. Notion made up 38.2% of all internal knowledge management platform searches we track, and Slab accounted for 5.9%. ## Cite this page Brandwave. "Notion vs Slab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/notion-vs-slab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/notion-vs-slab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.