--- title: "Nothing vs OPPO: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nothing or OPPO? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nothing-vs-oppo" publisher: "Brandwave" --- # Nothing vs OPPO: Which is more popular by branded search in New Zealand? Which is more popular in search, Nothing or OPPO? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nothing and OPPO - **Competitive set**: Smartphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nothing Share of Search**: 2.3% - **OPPO Share of Search**: 4.5% ## Which is more popular in search, Nothing or OPPO? - In August 2026, OPPO had more branded searches than Nothing among smartphone brands in New Zealand. OPPO was estimated to have 17.9K branded searches compared to Nothing’s 9.4K, and held a 4.5% Share of Search versus Nothing’s 2.3%. - OPPO was ahead of Nothing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 6.2K to 9.4K. - Across the 11 months ending August 2026, OPPO’s estimated Share of Search among smartphone brands in New Zealand moved from 6% to 4.5%, and its estimated monthly branded searches moved from 24.6K to 17.9K. ## How did search popularity change for New Zealand smartphone brands in August 2026? - In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%. - In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%. ## Month by month | Month | Nothing estimated searches | Nothing Share of Search | Nothing rank | OPPO estimated searches | OPPO Share of Search | OPPO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 1.5% | 7 | 24.6K | 6% | 2 | | Nov 2025 | 6.4K | 1.4% | 7 | 28.2K | 6.3% | 2 | | Dec 2025 | 6.1K | 1.4% | 7 | 24.8K | 5.6% | 3 | | Jan 2026 | 6K | 1.5% | 6 | 20.9K | 5.2% | 3 | | Feb 2026 | 6K | 1.7% | 6 | 22K | 6.1% | 3 | | Mar 2026 | 8.7K | 2.3% | 6 | 23.3K | 6.2% | 2 | | Apr 2026 | 6.8K | 2% | 6 | 21.5K | 6.2% | 2 | | May 2026 | 7.6K | 2.2% | 6 | 21.3K | 6.2% | 2 | | Jun 2026 | 10K | 2.8% | 6 | 18.8K | 5.3% | 3 | | Jul 2026 | 10.6K | 2.9% | 6 | 18.4K | 5% | 3 | | Aug 2026 | 9.4K | 2.3% | 6 | 17.9K | 4.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nothing’s and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nothing**: Measured on the search terms “nothing nz”, “nothing phone”, “nothing phone 1”, “nothing phone 2”, “nothing phone 3”, “nothing phone 3 price”, “nothing phone 4”, “nothing phone pro” and “the nothing phone”, summed into one figure. - **OPPO**: Measured on the search terms “oppo”, “oppo 58”, “oppo a17”, “oppo a18”, “oppo a5”, “oppo a60”, “oppo com”, “oppo f 7”, “oppo find”, “oppo find 5”, “oppo find x5”, “oppo find x5 pro”, “oppo find x8”, “oppo fold”, “oppo near me”, “oppo nz”, “oppo online”, “oppo phone”, “oppo reno”, “oppo reno 10”, “oppo reno 12”, “oppo site”, “oppo tablet” and “oppo watch”, summed into one figure. - [Nothing profile](/demand/nz/brands/nothing) - [OPPO profile](/demand/nz/brands/oppo) - [All smartphone brands in New Zealand](/demand/nz/categories/nz-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nothing or OPPO? In August 2026, OPPO had more branded searches than Nothing among smartphone brands in New Zealand. OPPO was estimated to have 17.9K branded searches compared to Nothing’s 9.4K, and held a 4.5% Share of Search versus Nothing’s 2.3%. ## Cite this page Brandwave. "Nothing vs OPPO: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nothing-vs-oppo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nothing-vs-oppo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.