---
title: "Nosto vs Recombee: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nosto or Recombee? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalisation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nosto-vs-recombee"
publisher: "Brandwave"
---

# Nosto vs Recombee: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nosto or Recombee? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalisation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nosto and Recombee
- **Competitive set**: Ecommerce personalisation platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nosto Share of Search**: 33.3%
- **Recombee Share of Search**: 11.1%

## Which is more popular in search, Nosto or Recombee?

- In August 2026, Nosto had more branded searches than Recombee among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Recombee’s 20, and held a 33.3% Share of Search versus Recombee’s 11.1%.
- Nosto was ahead of Recombee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 18.8% to 33.3%, and its estimated monthly branded searches moved from 30 to 60.
- Across the 11 months ending August 2026, Recombee’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 6.3% to 11.1%, and its estimated monthly branded searches moved from 10 to 20.

## How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026?

- In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%.
- In August 2026, Recombee lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 15.8% to 11.1%.

## Month by month

| Month | Nosto estimated searches | Nosto Share of Search | Nosto rank | Recombee estimated searches | Recombee Share of Search | Recombee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 18.8% | 3 | 10 | 6.3% | 5 |
| Nov 2025 | 30 | 13% | 4 | 10 | 4.3% | 5 |
| Dec 2025 | 20 | 14.3% | 4 | 10 | 7.1% | 5 |
| Jan 2026 | 30 | 27.3% | 2 | 10 | 9.1% | 5 |
| Feb 2026 | 30 | 15% | 4 | 10 | 5% | 5 |
| Mar 2026 | 60 | 27.3% | 2 | 10 | 4.5% | 5 |
| Apr 2026 | 30 | 21.4% | 3 | 10 | 7.1% | 5 |
| May 2026 | 60 | 30% | 2 | 10 | 5% | 5 |
| Jun 2026 | 70 | 35% | 1 | 10 | 5% | 5 |
| Jul 2026 | 30 | 15.8% | 3 | 30 | 15.8% | 5 |
| Aug 2026 | 60 | 33.3% | 1 | 20 | 11.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nosto’s and Recombee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nosto**: Measured on the search terms “nosto”, “nosto com”, “nosto company”, “nosto personalisation”, “nosto personalization”, “nosto pricing”, “nosto search”, “nosto solution” and “stackla nosto”, summed into one figure.
- **Recombee**: Measured on the search terms “recombee” and “recombee pricing”, summed into one figure.

- [Nosto profile](/demand/nz/brands/nosto)
- [Recombee profile](/demand/nz/brands/recombee)
- [All ecommerce personalisation platforms in New Zealand](/demand/nz/categories/nz-ecommerce-personalisation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nosto or Recombee?

In August 2026, Nosto had more branded searches than Recombee among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Recombee’s 20, and held a 33.3% Share of Search versus Recombee’s 11.1%.

## Cite this page

Brandwave. "Nosto vs Recombee: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nosto-vs-recombee

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nosto-vs-recombee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.