--- title: "Norwegian Cruise Line vs Viking: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Norwegian Cruise Line or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/norwegian-cruise-line-vs-viking" publisher: "Brandwave" --- # Norwegian Cruise Line vs Viking: Which is more popular by branded search in New Zealand? Which is more popular in search, Norwegian Cruise Line or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Norwegian Cruise Line and Viking - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Norwegian Cruise Line Share of Search**: 6.3% - **Viking Share of Search**: 8.8% ## Which is more popular in search, Norwegian Cruise Line or Viking? - In August 2026, Viking had more branded searches than Norwegian Cruise Line among cruise lines in New Zealand. Viking was estimated to have 4.9K branded searches compared to Norwegian Cruise Line’s 3.6K, and held an 8.8% Share of Search versus Norwegian Cruise Line’s 6.3%. - The lead changed hands once in the 11 months ending August 2026: Viking took it in June 2026. - Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines in New Zealand moved from 9.1% to 6.3%, and its estimated monthly branded searches moved from 5.2K to 3.6K. - Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 5.1K to 4.9K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%. - In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%. ## Month by month | Month | Norwegian Cruise Line estimated searches | Norwegian Cruise Line Share of Search | Norwegian Cruise Line rank | Viking estimated searches | Viking Share of Search | Viking rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 9.1% | 5 | 5.1K | 8.9% | 6 | | Nov 2025 | 5.3K | 8.6% | 5 | 4.8K | 7.8% | 6 | | Dec 2025 | 4.8K | 7.8% | 5 | 4.7K | 7.6% | 6 | | Jan 2026 | 9.5K | 11.1% | 5 | 7.1K | 8.2% | 6 | | Feb 2026 | 6.7K | 7.8% | 5 | 5.6K | 6.6% | 6 | | Mar 2026 | 5.2K | 7.7% | 6 | 3.7K | 5.5% | 7 | | Apr 2026 | 5.2K | 9.5% | 5 | 3.1K | 5.8% | 6 | | May 2026 | 3.9K | 7.3% | 5 | 3.5K | 6.5% | 6 | | Jun 2026 | 3.6K | 6.6% | 6 | 3.8K | 7.2% | 5 | | Jul 2026 | 3.2K | 5.6% | 6 | 4.3K | 7.5% | 5 | | Aug 2026 | 3.6K | 6.3% | 6 | 4.9K | 8.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Norwegian Cruise Line’s and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Norwegian Cruise Line**: Measured on the search terms “ncl com”, “ncl cruise”, “ncl cruise ships”, “norwegian cruise line”, “norwegian cruise line bliss”, “norwegian cruise line breakaway”, “norwegian cruise line dawn”, “norwegian cruise line gem”, “norwegian cruise line itinerary”, “norwegian cruise line jade”, “norwegian cruise line near me”, “norwegian cruise line nz”, “norwegian cruise line pearl”, “norwegian cruise line pride of america”, “norwegian cruise line spirit”, “norwegian cruise line sun”, “norwegian cruises”, “norwegian cruises nz” and “norwegiancruiseline”, summed into one figure. - **Viking**: Measured on the search terms “viking com river cruises”, “viking cruise”, “viking cruise lines”, “viking cruise ships”, “viking cruises mediterranean”, “viking cruises ocean”, “viking med cruise”, “viking nz”, “viking river cruises” and “viking sky cruise”, summed into one figure. - [Norwegian Cruise Line profile](/demand/nz/brands/norwegian-cruise-line) - [Viking profile](/demand/nz/brands/viking) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Norwegian Cruise Line or Viking? In August 2026, Viking had more branded searches than Norwegian Cruise Line among cruise lines in New Zealand. Viking was estimated to have 4.9K branded searches compared to Norwegian Cruise Line’s 3.6K, and held an 8.8% Share of Search versus Norwegian Cruise Line’s 6.3%. ## Cite this page Brandwave. "Norwegian Cruise Line vs Viking: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/norwegian-cruise-line-vs-viking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/norwegian-cruise-line-vs-viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.