--- title: "NorthTec vs Toi Ohomai: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NorthTec or Toi Ohomai? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/northtec-vs-toi-ohomai" publisher: "Brandwave" --- # NorthTec vs Toi Ohomai: Which is more popular by branded search in New Zealand? Which is more popular in search, NorthTec or Toi Ohomai? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NorthTec and Toi Ohomai - **Competitive set**: Polytechnics - **Market**: New Zealand - **Month measured**: Aug 2026 - **NorthTec Share of Search**: 2% - **Toi Ohomai Share of Search**: 7.5% ## Which is more popular in search, NorthTec or Toi Ohomai? - In August 2026, Toi Ohomai had more branded searches than NorthTec among polytechnics in New Zealand. Toi Ohomai was estimated to have 11.7K branded searches compared to NorthTec’s 3K, and held a 7.5% Share of Search versus NorthTec’s 2%. - Toi Ohomai was ahead of NorthTec in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NorthTec’s estimated Share of Search among polytechnics in New Zealand moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 3K. - Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 9.7K to 11.7K. ## How did search popularity change for New Zealand polytechnics in August 2026? - In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%. ## Month by month | Month | NorthTec estimated searches | NorthTec Share of Search | NorthTec rank | Toi Ohomai estimated searches | Toi Ohomai Share of Search | Toi Ohomai rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 1.9% | 14 | 9.7K | 6.3% | 7 | | Nov 2025 | 2.6K | 1.8% | 14 | 9.1K | 6.5% | 6 | | Dec 2025 | 1.5K | 1.5% | 14 | 6.2K | 6.2% | 5 | | Jan 2026 | 2.4K | 1.8% | 14 | 9.3K | 6.8% | 5 | | Feb 2026 | 3.3K | 1.9% | 14 | 13.1K | 7.8% | 6 | | Mar 2026 | 3K | 1.8% | 14 | 13.6K | 8% | 5 | | Apr 2026 | 2.4K | 1.8% | 14 | 7.8K | 6% | 6 | | May 2026 | 2.5K | 1.6% | 14 | 11.3K | 7.3% | 6 | | Jun 2026 | 2.6K | 1.7% | 14 | 11.2K | 7.4% | 5 | | Jul 2026 | 2.6K | 1.7% | 14 | 9.7K | 6.2% | 6 | | Aug 2026 | 3K | 2% | 14 | 11.7K | 7.5% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NorthTec’s and Toi Ohomai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NorthTec**: Measured on the search terms “northtec”, “northtec ac nz”, “northtec courses”, “northtec near me”, “northtec new zealand” and “northtec nz”, summed into one figure. - **Toi Ohomai**: Measured on the search terms “bachelor of nursing toi ohomai”, “toi ohomai”, “toi ohomai campus”, “toi ohomai childcare”, “toi ohomai courses”, “toi ohomai free courses”, “toi ohomai institute”, “toi ohomai near me”, “toi ohomai new zealand”, “toi ohomai nursing”, “toi ohomai nz”, “toi ohomai windermere”, “toi ohomai windermere campus”, “toiohomai”, “toiohomai ac nz”, “toiohomai courses” and “toiohomai nz”, summed into one figure. - [NorthTec profile](/demand/nz/brands/northtec) - [Toi Ohomai profile](/demand/nz/brands/toi-ohomai) - [All polytechnics in New Zealand](/demand/nz/categories/nz-polytechnics): The set both shares are measured inside, 14 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NorthTec or Toi Ohomai? In August 2026, Toi Ohomai had more branded searches than NorthTec among polytechnics in New Zealand. Toi Ohomai was estimated to have 11.7K branded searches compared to NorthTec’s 3K, and held a 7.5% Share of Search versus NorthTec’s 2%. ## Cite this page Brandwave. "NorthTec vs Toi Ohomai: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/northtec-vs-toi-ohomai This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/northtec-vs-toi-ohomai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.