--- title: "Northlands vs The Palms: Which is searched more in New Zealand?" description: "Is Northlands or The Palms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/northlands-vs-the-palms" publisher: "Brandwave" --- # Northlands vs The Palms: Which is searched more in New Zealand? Is Northlands or The Palms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Northlands and The Palms - **Competitive set**: Christchurch shopping centres - **Market**: New Zealand - **Month measured**: Sep 2026 - **Northlands Share of Search**: 12.1% - **The Palms Share of Search**: 9.8% ## Is Northlands or The Palms more popular in search? - In September 2026, Northlands had more branded searches than The Palms among Christchurch shopping centres in New Zealand. Northlands had about 28,300 branded searches, while The Palms had 22,900. Northlands made up 12.1% of all Christchurch shopping centre searches we track, and The Palms accounted for 9.8%. - Northlands was ahead of The Palms in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Northlands’ share of searches among Christchurch shopping centres in New Zealand moved from 14.3% to 12.1%, and its estimated monthly branded searches moved from 36.1K to 28.3K. - Across the 12 months ending September 2026, The Palms’ share of searches among Christchurch shopping centres in New Zealand moved from 9.1% to 9.8%, and its estimated monthly branded searches held steady at 22.9K. ## Top Christchurch shopping centres in ChatGPT and Google AI Overviews In three ChatGPT questions, Northlands appeared in all three answers. The Palms was mentioned in two out of three: in two of the three ChatGPT answers. Northlands was listed before The Palms in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Westfield Riccarton | 1st | 3 of 3 | 3 of 3 | | The Crossing | 2nd | 3 of 3 | 3 of 3 | | Northlands | 3rd | 3 of 3 | 3 of 3 | | The Palms | 4th | 2 of 3 | 2 of 3 | | The Tannery | 5th | 2 of 3 | 2 of 3 | | Riverside Market | 6th | 1 of 3 | 1 of 3 | | The Hub Hornby | Not ranked | 0 of 3 | 0 of 3 | | Eastgate | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch shopping centres - Asked ChatGPT "Which shopping centre should I shop at in Christchurch, New Zealand?": 1. Westfield Riccarton, 2. The Crossing, 3. Northlands, 4. The Palms, 5. The Tannery - Asked ChatGPT "What are the best shopping centres in Christchurch, New Zealand?": 1. Westfield Riccarton, 2. Northlands, 3. The Palms, 4. The Crossing, 5. The Tannery, 6. Riverside Market - Asked ChatGPT "What's the best shopping centre in Christchurch, New Zealand for a day of shopping?": 1. Westfield Riccarton, 2. The Crossing, 3. Northlands Not named in any answer: The Hub Hornby and Eastgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Christchurch shopping centres in September 2026? - In September 2026, Northlands lost share of searches among Christchurch shopping centres in New Zealand, from 13.9% to 12.1%. ## Month by month | Month | Northlands estimated searches | Northlands Share of Search | Northlands rank | The Palms estimated searches | The Palms Share of Search | The Palms rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36.1K | 14.3% | 3 | 22.9K | 9.1% | 4 | | Nov 2025 | 36.2K | 12.8% | 3 | 22.9K | 8.1% | 4 | | Dec 2025 | 60.1K | 16.1% | 3 | 28.4K | 7.6% | 4 | | Jan 2026 | 42K | 14.7% | 3 | 22.9K | 8% | 4 | | Feb 2026 | 34.4K | 12.6% | 3 | 22.7K | 8.3% | 4 | | Mar 2026 | 34.3K | 12.6% | 3 | 22.7K | 8.3% | 4 | | Apr 2026 | 37.8K | 12.5% | 3 | 22.8K | 7.5% | 4 | | May 2026 | 34.5K | 13.9% | 3 | 22.9K | 9.2% | 4 | | Jun 2026 | 34.4K | 14.7% | 3 | 22.8K | 9.8% | 4 | | Jul 2026 | 35.9K | 14.6% | 3 | 22.7K | 9.2% | 4 | | Aug 2026 | 33.2K | 13.9% | 3 | 22.7K | 9.5% | 4 | | Sep 2026 | 28.3K | 12.1% | 3 | 22.9K | 9.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Northlands’ and The Palms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Northlands**: Measured on the search terms “northlands mall”, “northlands mall shops”, “northlands mall stores”, “northlands shopping centre” and “northlands shops”, summed into one figure. - **The Palms**: Measured on the search terms “the palms christchurch” and “the palms shopping centre”, summed into one figure. - [Northlands profile](/demand/nz/brands/northlands) - [The Palms profile](/demand/nz/brands/the-palms) - [All Christchurch shopping centres in New Zealand](/demand/nz/locations/christchurch/shopping-centres): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Northlands or The Palms more popular in search? In September 2026, Northlands had more branded searches than The Palms among Christchurch shopping centres in New Zealand. Northlands had about 28,300 branded searches, while The Palms had 22,900. Northlands made up 12.1% of all Christchurch shopping centre searches we track, and The Palms accounted for 9.8%. ## Cite this page Brandwave. "Northlands vs The Palms: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/northlands-vs-the-palms This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/northlands-vs-the-palms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.