--- title: "Northlands vs The Hub Hornby: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Northlands or The Hub Hornby? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/northlands-vs-the-hub-hornby" publisher: "Brandwave" --- # Northlands vs The Hub Hornby: Which is more popular by branded search in New Zealand? Which is more popular in search, Northlands or The Hub Hornby? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Northlands and The Hub Hornby - **Competitive set**: Christchurch shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **Northlands Share of Search**: 14.3% - **The Hub Hornby Share of Search**: 7.5% ## Which is more popular in search, Northlands or The Hub Hornby? - In August 2026, Northlands had more branded searches than The Hub Hornby among christchurch shopping centres in New Zealand. Northlands was estimated to have 36.7K branded searches compared to The Hub Hornby’s 19.3K, and held a 14.3% Share of Search versus The Hub Hornby’s 7.5%. - Northlands was ahead of The Hub Hornby in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Northlands’ estimated Share of Search among christchurch shopping centres in New Zealand moved from 15.5% to 14.3%, and its estimated monthly branded searches moved from 38.9K to 36.7K. - Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 9.4% to 7.5%, and its estimated monthly branded searches moved from 23.6K to 19.3K. ## How did search popularity change for New Zealand christchurch shopping centres in August 2026? - In August 2026, Northlands lost estimated Share of Search among christchurch shopping centres in New Zealand, from 16.4% to 14.3%. - Estimated monthly branded searches for The Hub Hornby in New Zealand fell 18.3% over 11 measured months, from 23.6K to 19.3K in August 2026. ## Month by month | Month | Northlands estimated searches | Northlands Share of Search | Northlands rank | The Hub Hornby estimated searches | The Hub Hornby Share of Search | The Hub Hornby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 38.9K | 15.5% | 3 | 23.6K | 9.4% | 4 | | Nov 2025 | 47.4K | 15.8% | 3 | 24.8K | 8.3% | 4 | | Dec 2025 | 66K | 16% | 3 | 32.3K | 7.8% | 4 | | Jan 2026 | 45K | 15.7% | 3 | 20.3K | 7.1% | 4 | | Feb 2026 | 42.7K | 14.1% | 3 | 19.3K | 6.4% | 4 | | Mar 2026 | 42.7K | 15.1% | 3 | 20.3K | 7.2% | 4 | | Apr 2026 | 47.1K | 15.7% | 3 | 24.8K | 8.3% | 4 | | May 2026 | 44.6K | 16.5% | 3 | 23.6K | 8.7% | 4 | | Jun 2026 | 36.8K | 16% | 3 | 20.3K | 8.8% | 4 | | Jul 2026 | 44.7K | 16.4% | 3 | 20.3K | 7.4% | 4 | | Aug 2026 | 36.7K | 14.3% | 3 | 19.3K | 7.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Northlands’ and The Hub Hornby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Northlands**: Measured on the search terms “kmart northlands mall”, “northlands christchurch”, “northlands mall”, “northlands mall shops”, “northlands mall stores”, “northlands opening hours”, “northlands shopping centre” and “northlands shops”, summed into one figure. - **The Hub Hornby**: Measured on the search terms “hornby mall”, “the hub hornby”, “the hub hornby opening hours” and “the hub hornby shops”, summed into one figure. - [Northlands profile](/demand/nz/brands/northlands) - [The Hub Hornby profile](/demand/nz/brands/the-hub-hornby) - [All christchurch shopping centres in New Zealand](/demand/nz/categories/nz-christchurch-shopping-centres): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Northlands or The Hub Hornby? In August 2026, Northlands had more branded searches than The Hub Hornby among christchurch shopping centres in New Zealand. Northlands was estimated to have 36.7K branded searches compared to The Hub Hornby’s 19.3K, and held a 14.3% Share of Search versus The Hub Hornby’s 7.5%. ## Cite this page Brandwave. "Northlands vs The Hub Hornby: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/northlands-vs-the-hub-hornby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/northlands-vs-the-hub-hornby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.