---
title: "Northlands vs The Crossing: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Northlands or The Crossing? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/northlands-vs-the-crossing"
publisher: "Brandwave"
---

# Northlands vs The Crossing: Which is more popular by branded search in New Zealand?

Which is more popular in search, Northlands or The Crossing? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Northlands and The Crossing
- **Competitive set**: Christchurch shopping centres
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Northlands Share of Search**: 14.3%
- **The Crossing Share of Search**: 0.3%

## Which is more popular in search, Northlands or The Crossing?

- In August 2026, Northlands had more branded searches than The Crossing among christchurch shopping centres in New Zealand. Northlands was estimated to have 36.7K branded searches compared to The Crossing’s 770, and held a 14.3% Share of Search versus The Crossing’s 0.3%.
- Northlands was ahead of The Crossing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Northlands’ estimated Share of Search among christchurch shopping centres in New Zealand moved from 15.5% to 14.3%, and its estimated monthly branded searches moved from 38.9K to 36.7K.
- Across the 11 months ending August 2026, The Crossing’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 0.34% to 0.3%, and its estimated monthly branded searches moved from 850 to 770.

## How did search popularity change for New Zealand christchurch shopping centres in August 2026?

- In August 2026, Northlands lost estimated Share of Search among christchurch shopping centres in New Zealand, from 16.4% to 14.3%.

## Month by month

| Month | Northlands estimated searches | Northlands Share of Search | Northlands rank | The Crossing estimated searches | The Crossing Share of Search | The Crossing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 38.9K | 15.5% | 3 | 850 | 0.34% | 6 |
| Nov 2025 | 47.4K | 15.8% | 3 | 860 | 0.29% | 6 |
| Dec 2025 | 66K | 16% | 3 | 1K | 0.25% | 6 |
| Jan 2026 | 45K | 15.7% | 3 | 840 | 0.29% | 6 |
| Feb 2026 | 42.7K | 14.1% | 3 | 650 | 0.21% | 6 |
| Mar 2026 | 42.7K | 15.1% | 3 | 700 | 0.25% | 6 |
| Apr 2026 | 47.1K | 15.7% | 3 | 820 | 0.27% | 6 |
| May 2026 | 44.6K | 16.5% | 3 | 830 | 0.31% | 6 |
| Jun 2026 | 36.8K | 16% | 3 | 700 | 0.3% | 6 |
| Jul 2026 | 44.7K | 16.4% | 3 | 810 | 0.3% | 6 |
| Aug 2026 | 36.7K | 14.3% | 3 | 770 | 0.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Northlands’ and The Crossing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Northlands**: Measured on the search terms “kmart northlands mall”, “northlands christchurch”, “northlands mall”, “northlands mall shops”, “northlands mall stores”, “northlands opening hours”, “northlands shopping centre” and “northlands shops”, summed into one figure.
- **The Crossing**: Measured on the search terms “the crossing christchurch”, “the crossing mall”, “the crossing opening hours”, “the crossing shopping centre” and “the crossing shops”, summed into one figure.

- [Northlands profile](/demand/nz/brands/northlands)
- [The Crossing profile](/demand/nz/brands/the-crossing)
- [All christchurch shopping centres in New Zealand](/demand/nz/categories/nz-christchurch-shopping-centres): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Northlands or The Crossing?

In August 2026, Northlands had more branded searches than The Crossing among christchurch shopping centres in New Zealand. Northlands was estimated to have 36.7K branded searches compared to The Crossing’s 770, and held a 14.3% Share of Search versus The Crossing’s 0.3%.

## Cite this page

Brandwave. "Northlands vs The Crossing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/northlands-vs-the-crossing

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/northlands-vs-the-crossing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.