--- title: "Northfield vs Washburn: Which is searched more in New Zealand?" description: "Is Northfield or Washburn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mandolin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/northfield-mandolins-vs-washburn" publisher: "Brandwave" --- # Northfield vs Washburn: Which is searched more in New Zealand? Is Northfield or Washburn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mandolin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Northfield and Washburn - **Competitive set**: Mandolin brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Northfield Share of Search**: 0.14% - **Washburn Share of Search**: 2.4% ## Is Northfield or Washburn more popular in search? - In September 2026, Washburn had more branded searches than Northfield among mandolin brands in New Zealand. Washburn had about 170 branded searches, while Northfield had 10. Washburn made up 2.4% of all mandolin brand searches we track, and Northfield accounted for 0.14%. - Washburn was ahead of Northfield in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Northfield’s share of searches among mandolin brands in New Zealand held steady at 0.14%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand moved from 3% to 2.4%, and its estimated monthly branded searches moved from 220 to 170. ## Top mandolin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Northfield was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Washburn was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Washburn was listed before Northfield in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eastman | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kentucky | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | The Loar | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gibson | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Collings | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Ibanez | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Washburn | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Epiphone | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Northfield | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mandolin brands - Asked ChatGPT "Which mandolin brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best mandolin brands in New Zealand?": 1. Eastman, 2. Kentucky, 3. Washburn, 4. Ibanez, 5. The Loar - Asked ChatGPT "What's the best mandolin brand in New Zealand for bluegrass playing?": 1. Eastman, 2. Kentucky, 3. The Loar, 4. Collings, 5. Gibson - Searched Google, AI Overview "mandolin brands": 1. Epiphone, 2. The Loar, 3. Ibanez, 4. Kentucky, 5. Eastman, 6. Washburn, 7. Gibson, 8. Collings, 9. Northfield - Searched Google, AI Overview "bluegrass mandolin brand": 1. Gibson, 2. Collings, 3. Northfield, 4. Eastman, 5. Kentucky, 6. The Loar Not named in any answer: Fender. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mandolin brands in September 2026? - In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%. - In September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand. ## Month by month | Month | Northfield estimated searches | Northfield Share of Search | Northfield rank | Washburn estimated searches | Washburn Share of Search | Washburn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.14% | 10 | 220 | 3% | 5 | | Nov 2025 | 0 | 0% | 10 | 220 | 3.1% | 5 | | Dec 2025 | 10 | 0.14% | 10 | 270 | 3.7% | 5 | | Jan 2026 | 10 | 0.13% | 10 | 250 | 3.4% | 5 | | Feb 2026 | 10 | 0.15% | 9 | 240 | 3.6% | 5 | | Mar 2026 | 10 | 0.13% | 10 | 260 | 3.4% | 5 | | Apr 2026 | 10 | 0.13% | 10 | 240 | 3.2% | 5 | | May 2026 | 10 | 0.13% | 10 | 220 | 2.8% | 5 | | Jun 2026 | 10 | 0.13% | 9 | 190 | 2.5% | 5 | | Jul 2026 | 10 | 0.14% | 10 | 200 | 2.8% | 5 | | Aug 2026 | 10 | 0.14% | 10 | 230 | 3.1% | 5 | | Sep 2026 | 10 | 0.14% | 9 | 170 | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Northfield’s and Washburn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Northfield**: Measured on the search term “northfield mandolin”. - **Washburn**: Measured on the search terms “washburn”, “washburn guitar” and “washburn mandolin”, summed into one figure. - [Northfield profile](/demand/nz/brands/northfield-mandolins) - [Washburn profile](/demand/nz/brands/washburn) - [All mandolin brands in New Zealand](/demand/nz/categories/nz-mandolin-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Northfield or Washburn more popular in search? In September 2026, Washburn had more branded searches than Northfield among mandolin brands in New Zealand. Washburn had about 170 branded searches, while Northfield had 10. Washburn made up 2.4% of all mandolin brand searches we track, and Northfield accounted for 0.14%. ## Cite this page Brandwave. "Northfield vs Washburn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/northfield-mandolins-vs-washburn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/northfield-mandolins-vs-washburn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.