---
title: "Northern Stars vs Southern Steel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Northern Stars or Southern Steel? Compare estimated monthly branded-search demand and Share of Search inside the Netball teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/northern-stars-vs-southern-steel"
publisher: "Brandwave"
---

# Northern Stars vs Southern Steel: Which is more popular by branded search in New Zealand?

Which is more popular in search, Northern Stars or Southern Steel? Compare estimated monthly branded-search demand and Share of Search inside the Netball teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Northern Stars and Southern Steel
- **Competitive set**: Netball teams
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Northern Stars Share of Search**: 1.1%
- **Southern Steel Share of Search**: 22.1%

## Which is more popular in search, Northern Stars or Southern Steel?

- In August 2026, Southern Steel had more branded searches than Northern Stars among netball teams in New Zealand. Southern Steel was estimated to have 400 branded searches compared to Northern Stars’ 20, and held a 22.1% Share of Search versus Northern Stars’ 1.1%.
- Southern Steel was ahead of Northern Stars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Northern Stars’ estimated Share of Search among netball teams in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand moved from 17.3% to 22.1%, and its estimated monthly branded searches moved from 280 to 400.

## How did search popularity change for New Zealand netball teams in August 2026?

- In August 2026, Southern Steel gained estimated Share of Search among netball teams in New Zealand, from 20% to 22.1%.

## Month by month

| Month | Northern Stars estimated searches | Northern Stars Share of Search | Northern Stars rank | Southern Steel estimated searches | Southern Steel Share of Search | Southern Steel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 1.2% | 6 | 280 | 17.3% | 4 |
| Nov 2025 | 20 | 1.4% | 6 | 280 | 18.9% | 3 |
| Dec 2025 | 20 | 1.9% | 6 | 200 | 18.7% | 3 |
| Jan 2026 | 30 | 1.8% | 6 | 260 | 16% | 4 |
| Feb 2026 | 50 | 1.5% | 6 | 470 | 13.9% | 5 |
| Mar 2026 | 80 | 1.6% | 6 | 960 | 19.1% | 2 |
| Apr 2026 | 230 | 1.1% | 6 | 2.7K | 13.1% | 5 |
| May 2026 | 190 | 0.7% | 6 | 4.7K | 17.4% | 4 |
| Jun 2026 | 100 | 0.41% | 6 | 6.7K | 27.2% | 2 |
| Jul 2026 | 30 | 1.2% | 6 | 510 | 20% | 2 |
| Aug 2026 | 20 | 1.1% | 6 | 400 | 22.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Northern Stars’ and Southern Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Northern Stars**: Measured on the search terms “northern stars netball” and “northern stars tickets”, summed into one figure.
- **Southern Steel**: Measured on the search terms “southern steel”, “southern steel netball”, “southern steel netball tickets” and “southern steel tickets”, summed into one figure.

- [Northern Stars profile](/demand/nz/brands/northern-stars)
- [Southern Steel profile](/demand/nz/brands/southern-steel)
- [All netball teams in New Zealand](/demand/nz/categories/nz-netball-teams): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Northern Stars or Southern Steel?

In August 2026, Southern Steel had more branded searches than Northern Stars among netball teams in New Zealand. Southern Steel was estimated to have 400 branded searches compared to Northern Stars’ 20, and held a 22.1% Share of Search versus Northern Stars’ 1.1%.

## Cite this page

Brandwave. "Northern Stars vs Southern Steel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/northern-stars-vs-southern-steel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/northern-stars-vs-southern-steel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.