--- title: "Northern Bass vs Splore: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Northern Bass or Splore? Compare estimated monthly branded-search demand and Share of Search inside the Music festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/northern-bass-vs-splore" publisher: "Brandwave" --- # Northern Bass vs Splore: Which is more popular by branded search in New Zealand? Which is more popular in search, Northern Bass or Splore? Compare estimated monthly branded-search demand and Share of Search inside the Music festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Northern Bass and Splore - **Competitive set**: Music festivals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Northern Bass Share of Search**: 8.9% - **Splore Share of Search**: 0.66% ## Which is more popular in search, Northern Bass or Splore? - In August 2026, Northern Bass had more branded searches than Splore among music festivals in New Zealand. Northern Bass was estimated to have 6.2K branded searches compared to Splore’s 460, and held an 8.9% Share of Search versus Splore’s 0.66%. - The lead changed hands 2 times in the 11 months ending August 2026: Splore took it in January 2026, Northern Bass took it in March 2026. - Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand moved from 15.5% to 8.9%, and its estimated monthly branded searches moved from 7K to 6.2K. - Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand moved from 5.5% to 0.66%, and its estimated monthly branded searches moved from 2.5K to 460. ## How did search popularity change for New Zealand music festivals in August 2026? - In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%. - Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026. ## Month by month | Month | Northern Bass estimated searches | Northern Bass Share of Search | Northern Bass rank | Splore estimated searches | Splore Share of Search | Splore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7K | 15.5% | 3 | 2.5K | 5.5% | 5 | | Nov 2025 | 8.6K | 17.6% | 3 | 3K | 6.1% | 5 | | Dec 2025 | 35.1K | 25.2% | 2 | 9.7K | 7% | 4 | | Jan 2026 | 2.9K | 3% | 5 | 10.5K | 11% | 2 | | Feb 2026 | 1.1K | 0.77% | 6 | 34K | 24.1% | 2 | | Mar 2026 | 2K | 11.2% | 4 | 1K | 5.7% | 6 | | Apr 2026 | 2K | 16.7% | 3 | 600 | 5% | 5 | | May 2026 | 2K | 20.7% | 2 | 440 | 4.5% | 5 | | Jun 2026 | 2.5K | 20.3% | 2 | 510 | 4.1% | 5 | | Jul 2026 | 8.2K | 15.7% | 2 | 440 | 0.85% | 5 | | Aug 2026 | 6.2K | 8.9% | 2 | 460 | 0.66% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Northern Bass’ and Splore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Northern Bass**: Measured on the search terms “northern bass”, “northern bass bus tickets”, “northern bass festival”, “northern bass lineup”, “northern bass near me”, “northern bass new zealand”, “northern bass tickets”, “northernbass”, “northernbass co nz”, “northernbass lineup” and “northernbass tickets”, summed into one figure. - **Splore**: Measured on the search terms “splore”, “splore festival”, “splore festival tickets”, “splore lineup”, “splore near me”, “splore net”, “splore nz” and “splore tickets”, summed into one figure. - [Northern Bass profile](/demand/nz/brands/northern-bass) - [Splore profile](/demand/nz/brands/splore) - [All music festivals in New Zealand](/demand/nz/categories/nz-music-festivals): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Northern Bass or Splore? In August 2026, Northern Bass had more branded searches than Splore among music festivals in New Zealand. Northern Bass was estimated to have 6.2K branded searches compared to Splore’s 460, and held an 8.9% Share of Search versus Splore’s 0.66%. ## Cite this page Brandwave. "Northern Bass vs Splore: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/northern-bass-vs-splore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/northern-bass-vs-splore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.