--- title: "North City vs Westfield Queensgate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, North City or Westfield Queensgate? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/north-city-vs-westfield-queensgate" publisher: "Brandwave" --- # North City vs Westfield Queensgate: Which is more popular by branded search in New Zealand? Which is more popular in search, North City or Westfield Queensgate? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: North City and Westfield Queensgate - **Competitive set**: Wellington region shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **North City Share of Search**: 39.3% - **Westfield Queensgate Share of Search**: 16.7% ## Which is more popular in search, North City or Westfield Queensgate? - In August 2026, North City had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. North City was estimated to have 8.5K branded searches compared to Westfield Queensgate’s 3.6K, and held a 39.3% Share of Search versus Westfield Queensgate’s 16.7%. - North City was ahead of Westfield Queensgate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, North City’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 31.6% to 39.3%, and its estimated monthly branded searches moved from 7.2K to 8.5K. - Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 19.4% to 16.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## How did search popularity change for New Zealand wellington region shopping centres in August 2026? - In August 2026, North City gained estimated Share of Search among wellington region shopping centres in New Zealand, from 37% to 39.3%. - In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%. ## Month by month | Month | North City estimated searches | North City Share of Search | North City rank | Westfield Queensgate estimated searches | Westfield Queensgate Share of Search | Westfield Queensgate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 31.6% | 1 | 4.4K | 19.4% | 4 | | Nov 2025 | 8.8K | 35.2% | 1 | 5.4K | 21.7% | 3 | | Dec 2025 | 16.4K | 35.5% | 1 | 12.1K | 26.3% | 2 | | Jan 2026 | 8.8K | 33.2% | 1 | 5.4K | 20.4% | 4 | | Feb 2026 | 7.1K | 34.6% | 1 | 3.6K | 17.7% | 4 | | Mar 2026 | 7K | 34.4% | 1 | 3.6K | 17.8% | 4 | | Apr 2026 | 8.8K | 31.6% | 1 | 6.6K | 23.8% | 3 | | May 2026 | 8.6K | 37.7% | 1 | 4.4K | 19.4% | 4 | | Jun 2026 | 7K | 33.1% | 1 | 4.4K | 20.9% | 4 | | Jul 2026 | 8.6K | 37% | 1 | 4.4K | 19.1% | 4 | | Aug 2026 | 8.5K | 39.3% | 1 | 3.6K | 16.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using North City’s and Westfield Queensgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **North City**: Measured on the search terms “north city mall”, “north city opening hours”, “north city porirua” and “north city shops”, summed into one figure. - **Westfield Queensgate**: Measured on the search terms “queensgate mall”, “westfield queensgate mall” and “westfield queensgate shops”, summed into one figure. - [North City profile](/demand/nz/brands/north-city) - [Westfield Queensgate profile](/demand/nz/brands/westfield-queensgate) - [All wellington region shopping centres in New Zealand](/demand/nz/categories/nz-wellington-shopping-centres): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, North City or Westfield Queensgate? In August 2026, North City had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. North City was estimated to have 8.5K branded searches compared to Westfield Queensgate’s 3.6K, and held a 39.3% Share of Search versus Westfield Queensgate’s 16.7%. ## Cite this page Brandwave. "North City vs Westfield Queensgate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/north-city-vs-westfield-queensgate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/north-city-vs-westfield-queensgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.