--- title: "North City vs Outlet City: Which is more popular in New Zealand?" description: "Is North City or Outlet City more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/north-city-vs-outlet-city" publisher: "Brandwave" --- # North City vs Outlet City: Which is more popular in New Zealand? Is North City or Outlet City more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: North City and Outlet City - **Competitive set**: Wellington region shopping centres - **Market**: New Zealand - **Month measured**: Oct 2026 - **North City Share of Search**: 12.8% - **Outlet City Share of Search**: 15.9% ## Is North City or Outlet City more popular in search? - In October 2026, Outlet City had more branded searches than North City among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while North City had 8,790. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and North City accounted for 12.8%. - The lead changed hands once in the 12 months ending October 2026: Outlet City took it in October 2026. - Across the 12 months ending October 2026, North City’s share of searches among wellington region shopping centres in New Zealand moved from 15.6% to 12.8%, and its estimated monthly branded searches moved from 11K to 8.8K. - Across the 12 months ending October 2026, Outlet City’s share of searches among wellington region shopping centres in New Zealand moved from 13.3% to 15.9%, and its estimated monthly branded searches moved from 9.4K to 10.9K. ## Top wellington region shopping centres in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. North City was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. North City was listed before Outlet City in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Queensgate Shopping Centre | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | North City | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Outlet City | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Coastlands | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Old Bank Arcade | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Johnsonville Shopping Centre | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Westfield Queensgate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wellington region shopping centres - Asked ChatGPT "Which shopping centre should I shop at in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Outlet City, 4. Coastlands - Asked ChatGPT "What are the best shopping centres in Wellington Region, New Zealand?": 1. Queensgate Shopping Centre, 2. North City, 3. Coastlands, 4. Outlet City, 5. Old Bank Arcade - Asked ChatGPT "What's the best shopping centre in Wellington Region, New Zealand for clothes and gifts?": 1. Queensgate Shopping Centre, 2. Old Bank Arcade - Searched Google, AI Overview "clothes shopping wellington": 1. Outlet City Not named in any answer: Johnsonville Shopping Centre and Westfield Queensgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wellington region shopping centres in October 2026? - In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches. - In October 2026, North City lost share of searches among wellington region shopping centres in New Zealand, from 13.4% to 12.8%. ## How has branded search for North City and Outlet City changed in New Zealand over the last 12 months? | Month | North City estimated searches | North City Share of Search | North City rank | Outlet City estimated searches | Outlet City Share of Search | Outlet City rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 11K | 15.6% | 2 | 9.4K | 13.3% | 3 | | Dec 2025 | 19.8K | 17.6% | 2 | 13.7K | 12.2% | 3 | | Jan 2026 | 11K | 15.1% | 2 | 9.4K | 12.8% | 3 | | Feb 2026 | 8.9K | 13.4% | 2 | 7.5K | 11.3% | 3 | | Mar 2026 | 8.8K | 13.4% | 2 | 7.5K | 11.4% | 3 | | Apr 2026 | 13K | 17% | 2 | 9.4K | 12.3% | 3 | | May 2026 | 9.4K | 13.8% | 2 | 9.1K | 13.5% | 3 | | Jun 2026 | 8.8K | 13.6% | 2 | 7.3K | 11.4% | 3 | | Jul 2026 | 9.3K | 12.3% | 2 | 9.1K | 12% | 3 | | Aug 2026 | 8.4K | 13.4% | 2 | 7.3K | 11.6% | 3 | | Sep 2026 | 8.7K | 13.4% | 2 | 7.5K | 11.5% | 3 | | Oct 2026 | 8.8K | 12.8% | 3 | 10.9K | 15.9% | 2 | ## How are North City’s and Outlet City’s branded searches counted? Brandwave collects information about searches that people make online using North City’s and Outlet City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **North City**: Measured on the search terms “north city mall”, “north city porirua”, “north city shops” and “northcity”, summed into one figure. - **Outlet City**: Measured on the search terms “outlet city” and “outlet city wellington”, summed into one figure. - [North City profile](/demand/nz/brands/north-city) - [Outlet City profile](/demand/nz/brands/outlet-city) - [All wellington region shopping centres in New Zealand](/demand/nz/locations/wellington-region/shopping-centres): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is North City or Outlet City more popular in search? In October 2026, Outlet City had more branded searches than North City among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while North City had 8,790. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and North City accounted for 12.8%. ## Cite this page Brandwave. "North City vs Outlet City: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/north-city-vs-outlet-city This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/north-city-vs-outlet-city. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.