--- title: "North & South vs NZ House & Garden: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, North & South or NZ House & Garden? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/north-and-south-vs-nz-house-and-garden" publisher: "Brandwave" --- # North & South vs NZ House & Garden: Which is more popular by branded search in New Zealand? Which is more popular in search, North & South or NZ House & Garden? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: North & South and NZ House & Garden - **Competitive set**: Magazines - **Market**: New Zealand - **Month measured**: Aug 2026 - **North & South Share of Search**: 2.7% - **NZ House & Garden Share of Search**: 31.7% ## Which is more popular in search, North & South or NZ House & Garden? - In August 2026, NZ House & Garden had more branded searches than North & South among magazines in New Zealand. NZ House & Garden was estimated to have 1.3K branded searches compared to North & South’s 110, and held a 31.7% Share of Search versus North & South’s 2.7%. - NZ House & Garden was ahead of North & South in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand moved from 7.8% to 2.7%, and its estimated monthly branded searches moved from 400 to 110. - Across the 11 months ending August 2026, NZ House & Garden’s estimated Share of Search among magazines in New Zealand moved from 25.4% to 31.7%, and its estimated monthly branded searches held steady at 1.3K. ## How did search popularity change for New Zealand magazines in August 2026? - In August 2026, NZ House & Garden gained estimated Share of Search among magazines in New Zealand, from 30.8% to 31.7%. - Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026. ## Month by month | Month | North & South estimated searches | North & South Share of Search | North & South rank | NZ House & Garden estimated searches | NZ House & Garden Share of Search | NZ House & Garden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 7.8% | 5 | 1.3K | 25.4% | 2 | | Nov 2025 | 180 | 3.9% | 5 | 1.7K | 35.7% | 2 | | Dec 2025 | 180 | 3.6% | 5 | 1.8K | 36.1% | 2 | | Jan 2026 | 150 | 3.4% | 5 | 1.6K | 36.2% | 2 | | Feb 2026 | 150 | 3.7% | 5 | 1.3K | 31.7% | 2 | | Mar 2026 | 180 | 3.1% | 5 | 1.4K | 23.4% | 3 | | Apr 2026 | 120 | 3.2% | 5 | 1.3K | 35.3% | 2 | | May 2026 | 120 | 3% | 5 | 1.3K | 32.5% | 2 | | Jun 2026 | 120 | 2.9% | 5 | 1.1K | 27.9% | 2 | | Jul 2026 | 120 | 2.9% | 5 | 1.3K | 30.8% | 2 | | Aug 2026 | 110 | 2.7% | 5 | 1.3K | 31.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using North & South’s and NZ House & Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **North & South**: Measured on the search terms “north & south magazine” and “north & south subscription”, summed into one figure. - **NZ House & Garden**: Measured on the search terms “house and garden magazine”, “nz house & garden subscription”, “nz house and garden”, “nz house and garden latest issue” and “nz house and garden magazine website”, summed into one figure. - [North & South profile](/demand/nz/brands/north-and-south) - [NZ House & Garden profile](/demand/nz/brands/nz-house-and-garden) - [All magazines in New Zealand](/demand/nz/categories/nz-magazines): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, North & South or NZ House & Garden? In August 2026, NZ House & Garden had more branded searches than North & South among magazines in New Zealand. NZ House & Garden was estimated to have 1.3K branded searches compared to North & South’s 110, and held a 31.7% Share of Search versus North & South’s 2.7%. ## Cite this page Brandwave. "North & South vs NZ House & Garden: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/north-and-south-vs-nz-house-and-garden This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/north-and-south-vs-nz-house-and-garden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.