--- title: "NordicTrack vs StairMaster: Which is searched more in New Zealand?" description: "Is NordicTrack or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nordictrack-vs-stairmaster" publisher: "Brandwave" --- # NordicTrack vs StairMaster: Which is searched more in New Zealand? Is NordicTrack or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordicTrack and StairMaster - **Competitive set**: Stair climber brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NordicTrack Share of Search**: 5.2% - **StairMaster Share of Search**: 36.2% ## Is NordicTrack or StairMaster more popular in search? - In September 2026, StairMaster had more branded searches than NordicTrack among stair climber brands in New Zealand. StairMaster had about 1,600 branded searches, while NordicTrack had 230. StairMaster made up 36.2% of all stair climber brand searches we track, and NordicTrack accounted for 5.2%. - StairMaster was ahead of NordicTrack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand moved from 7.9% to 5.2%, and its estimated monthly branded searches moved from 380 to 230. - Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand moved from 27.1% to 36.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top stair climber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, StairMaster appeared in all five answers. NordicTrack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | StairMaster | 3 of 3 | 2 of 2 | 5 of 5 | | Peloton | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | 0 of 3 | 0 of 2 | 0 of 5 | | NordicTrack | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about stair climber brands - Asked ChatGPT "Which stair climber brand should I buy in New Zealand?": 1. StairMaster - Asked ChatGPT "What are the best stair climber brands in New Zealand?": 1. StairMaster, 2. NordicTrack - Asked ChatGPT "What's the best stair climber brand in New Zealand for home cardio workouts?": 1. StairMaster - Searched Google, AI Overview "best stair climber": 1. StairMaster - Searched Google, AI Overview "home stair climber": 1. StairMaster Not named in any answer: Peloton and Technogym. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stair climber brands in September 2026? - In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches. - In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%. ## Month by month | Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | StairMaster estimated searches | StairMaster Share of Search | StairMaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 380 | 7.9% | 4 | 1.3K | 27.1% | 2 | | Nov 2025 | 230 | 5.7% | 4 | 1.3K | 32.3% | 2 | | Dec 2025 | 360 | 10.7% | 4 | 1K | 29.9% | 2 | | Jan 2026 | 640 | 12.6% | 4 | 1.6K | 31.5% | 2 | | Feb 2026 | 450 | 10.3% | 4 | 1.3K | 29.7% | 2 | | Mar 2026 | 560 | 12.8% | 4 | 1.3K | 29.7% | 2 | | Apr 2026 | 710 | 13.7% | 4 | 1.3K | 25% | 2 | | May 2026 | 660 | 12.8% | 4 | 1.3K | 25.3% | 2 | | Jun 2026 | 690 | 15% | 4 | 1.3K | 28.3% | 2 | | Jul 2026 | 640 | 14% | 4 | 1.3K | 28.4% | 2 | | Aug 2026 | 410 | 8.7% | 4 | 1.6K | 33.9% | 2 | | Sep 2026 | 230 | 5.2% | 4 | 1.6K | 36.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using NordicTrack’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack 2450” and “nordictrack commercial 1750”, summed into one figure. - **StairMaster**: Measured on the search term “stairmaster”. - [NordicTrack profile](/demand/nz/brands/nordictrack) - [StairMaster profile](/demand/nz/brands/stairmaster) - [All stair climber brands in New Zealand](/demand/nz/categories/nz-stair-climber-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordicTrack or StairMaster more popular in search? In September 2026, StairMaster had more branded searches than NordicTrack among stair climber brands in New Zealand. StairMaster had about 1,600 branded searches, while NordicTrack had 230. StairMaster made up 36.2% of all stair climber brand searches we track, and NordicTrack accounted for 5.2%. ## Cite this page Brandwave. "NordicTrack vs StairMaster: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nordictrack-vs-stairmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nordictrack-vs-stairmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.