--- title: "Nongshim vs Samyang: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nongshim or Samyang? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nongshim-vs-samyang" publisher: "Brandwave" --- # Nongshim vs Samyang: Which is more popular by branded search in New Zealand? Which is more popular in search, Nongshim or Samyang? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nongshim and Samyang - **Competitive set**: Instant noodle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nongshim Share of Search**: 19.4% - **Samyang Share of Search**: 30.4% ## Which is more popular in search, Nongshim or Samyang? - In August 2026, Samyang had more branded searches than Nongshim among instant noodle brands in New Zealand. Samyang was estimated to have 8.3K branded searches compared to Nongshim’s 5.3K, and held a 30.4% Share of Search versus Nongshim’s 19.4%. - Samyang was ahead of Nongshim in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among instant noodle brands in New Zealand moved from 17.7% to 19.4%, and its estimated monthly branded searches moved from 4.3K to 5.3K. - Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand moved from 34.6% to 30.4%, and its estimated monthly branded searches moved from 8.4K to 8.3K. ## How did search popularity change for New Zealand instant noodle brands in August 2026? - In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%. - In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%. ## Month by month | Month | Nongshim estimated searches | Nongshim Share of Search | Nongshim rank | Samyang estimated searches | Samyang Share of Search | Samyang rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 17.7% | 4 | 8.4K | 34.6% | 1 | | Nov 2025 | 3.6K | 17.1% | 4 | 7.5K | 35.4% | 1 | | Dec 2025 | 3.7K | 19.2% | 4 | 6K | 31.7% | 1 | | Jan 2026 | 4.2K | 19.3% | 4 | 6.8K | 31.1% | 1 | | Feb 2026 | 3.4K | 16.5% | 4 | 6.8K | 33.3% | 1 | | Mar 2026 | 4.7K | 19.9% | 4 | 6.8K | 28.7% | 2 | | Apr 2026 | 4.3K | 18.6% | 4 | 6.8K | 29.6% | 1 | | May 2026 | 4.6K | 18.7% | 4 | 6.8K | 27.5% | 1 | | Jun 2026 | 4.9K | 19.6% | 4 | 6.8K | 27.5% | 1 | | Jul 2026 | 5.2K | 20.2% | 4 | 7.5K | 29.3% | 1 | | Aug 2026 | 5.3K | 19.4% | 4 | 8.3K | 30.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nongshim’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nongshim**: Measured on the search terms “nongshim”, “nongshim bowl noodle”, “nongshim chapagetti”, “nongshim com”, “nongshim near me”, “nongshim nz”, “nongshim onion rings”, “nongshim online”, “nongshim ramen”, “nongshim ramyun”, “nongshim shin ramyun noodle”, “noodle nongshim”, “ramen shin ramyun”, “shin ramyun”, “shin ramyun cup”, “shin ramyun kimchi” and “shin ramyun noodles”, summed into one figure. - **Samyang**: Measured on the search terms “buldak”, “buldak noodles”, “samyang buldak”, “samyang noodles” and “samyang ramen”, summed into one figure. - [Nongshim profile](/demand/nz/brands/nongshim) - [Samyang profile](/demand/nz/brands/samyang) - [All instant noodle brands in New Zealand](/demand/nz/categories/nz-instant-noodle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nongshim or Samyang? In August 2026, Samyang had more branded searches than Nongshim among instant noodle brands in New Zealand. Samyang was estimated to have 8.3K branded searches compared to Nongshim’s 5.3K, and held a 30.4% Share of Search versus Nongshim’s 19.4%. ## Cite this page Brandwave. "Nongshim vs Samyang: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nongshim-vs-samyang This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nongshim-vs-samyang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.