---
title: "Nomad eSIM vs Ubigi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nomad eSIM or Ubigi? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nomad-esim-nz-vs-ubigi"
publisher: "Brandwave"
---

# Nomad eSIM vs Ubigi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nomad eSIM or Ubigi? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nomad eSIM and Ubigi
- **Competitive set**: Travel eSIM providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nomad eSIM Share of Search**: 7.9%
- **Ubigi Share of Search**: 6.5%

## Which is more popular in search, Nomad eSIM or Ubigi?

- In August 2026, Nomad eSIM had more branded searches than Ubigi among travel eSIM providers in New Zealand. Nomad eSIM was estimated to have 2K branded searches compared to Ubigi’s 1.7K, and held a 7.9% Share of Search versus Ubigi’s 6.5%.
- The lead changed hands 3 times in the 11 months ending August 2026: Nomad eSIM took it in November 2025, Ubigi took it in January 2026, Nomad eSIM took it in April 2026.
- Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand moved from 6% to 7.9%, and its estimated monthly branded searches moved from 1.1K to 2K.
- Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand moved from 7% to 6.5%, and its estimated monthly branded searches moved from 1.3K to 1.7K.

## How did search popularity change for New Zealand travel eSIM providers in August 2026?

- In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
- In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.

## Month by month

| Month | Nomad eSIM estimated searches | Nomad eSIM Share of Search | Nomad eSIM rank | Ubigi estimated searches | Ubigi Share of Search | Ubigi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 6% | 5 | 1.3K | 7% | 4 |
| Nov 2025 | 1.4K | 6.8% | 4 | 1.3K | 6.3% | 5 |
| Dec 2025 | 1.5K | 6.6% | 4 | 1.1K | 5.2% | 5 |
| Jan 2026 | 1.1K | 6% | 5 | 1.3K | 7.1% | 4 |
| Feb 2026 | 1K | 5.8% | 5 | 1.1K | 6.6% | 4 |
| Mar 2026 | 1.1K | 5.2% | 5 | 1.4K | 6.6% | 4 |
| Apr 2026 | 1.5K | 6.1% | 4 | 1.4K | 6.1% | 5 |
| May 2026 | 1.5K | 6.2% | 4 | 1.4K | 6.1% | 5 |
| Jun 2026 | 1.8K | 6.9% | 4 | 1.4K | 5.4% | 5 |
| Jul 2026 | 1.7K | 7.2% | 4 | 1.3K | 5.3% | 5 |
| Aug 2026 | 2K | 7.9% | 4 | 1.7K | 6.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nomad eSIM’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nomad eSIM**: Measured on the search terms “getnomad app”, “nomad esim data”, “nomad esim near me”, “nomad esim new zealand”, “nomad esim nz”, “nomad esim review” and “nomadesim”, summed into one figure.
- **Ubigi**: Measured on the search terms “cellulardata ubigi com”, “ubigi”, “ubigi data”, “ubigi esim”, “ubigi esim review”, “ubigi near me”, “ubigi new zealand”, “ubigi nz” and “ubigi travel esim”, summed into one figure.

- [Nomad eSIM profile](/demand/nz/brands/nomad-esim-nz)
- [Ubigi profile](/demand/nz/brands/ubigi)
- [All travel eSIM providers in New Zealand](/demand/nz/categories/nz-travel-esim-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nomad eSIM or Ubigi?

In August 2026, Nomad eSIM had more branded searches than Ubigi among travel eSIM providers in New Zealand. Nomad eSIM was estimated to have 2K branded searches compared to Ubigi’s 1.7K, and held a 7.9% Share of Search versus Ubigi’s 6.5%.

## Cite this page

Brandwave. "Nomad eSIM vs Ubigi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nomad-esim-nz-vs-ubigi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nomad-esim-nz-vs-ubigi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.