--- title: "Nolen Walters vs Simpson Grierson: Which is searched more in New Zealand?" description: "Is Nolen Walters or Simpson Grierson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nolen-walters-vs-simpson-grierson" publisher: "Brandwave" --- # Nolen Walters vs Simpson Grierson: Which is searched more in New Zealand? Is Nolen Walters or Simpson Grierson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nolen Walters and Simpson Grierson - **Competitive set**: Auckland law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nolen Walters Share of Search**: 1.7% - **Simpson Grierson Share of Search**: 25.1% ## Is Nolen Walters or Simpson Grierson more popular in search? - In September 2026, Simpson Grierson had more branded searches than Nolen Walters among Auckland law firms in New Zealand. Simpson Grierson had about 1,630 branded searches, while Nolen Walters had 110. Simpson Grierson made up 25.1% of all Auckland law firm searches we track, and Nolen Walters accounted for 1.7%. - Simpson Grierson was ahead of Nolen Walters in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nolen Walters’ share of searches among Auckland law firms in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, Simpson Grierson’s share of searches among Auckland law firms in New Zealand moved from 30.4% to 25.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top Auckland law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Simpson Grierson appeared in all three answers. Nolen Walters did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Simpson Grierson | 1st | 3 of 3 | 3 of 3 | | Chapman Tripp | 2nd | 2 of 3 | 2 of 3 | | McVeagh Fleming | 3rd | 2 of 3 | 2 of 3 | | Jury Law | 4th | 2 of 3 | 2 of 3 | | Stainton Chellew | 5th | 3 of 3 | 3 of 3 | | Jackson Russell | Not ranked | 0 of 3 | 0 of 3 | | K3 Legal | Not ranked | 0 of 3 | 0 of 3 | | Nolen Walters | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland law firms - Asked ChatGPT "Which law firm should I hire in Auckland, New Zealand?": 1. McVeagh Fleming, 2. Jury Law, 3. Stainton Chellew, 4. Simpson Grierson - Asked ChatGPT "What are the best law firms in Auckland, New Zealand?": 1. Chapman Tripp, 2. Simpson Grierson, 3. Jury Law, 4. Stainton Chellew - Asked ChatGPT "What's the best law firm in Auckland, New Zealand for legal advice?": 1. Simpson Grierson, 2. Chapman Tripp, 3. McVeagh Fleming, 4. Stainton Chellew Not named in any answer: Jackson Russell, K3 Legal and Nolen Walters. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland law firms in September 2026? - In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%. - In September 2026, Nolen Walters lost share of searches among Auckland law firms in New Zealand, from 2.3% to 1.7%. ## Month by month | Month | Nolen Walters estimated searches | Nolen Walters Share of Search | Nolen Walters rank | Simpson Grierson estimated searches | Simpson Grierson Share of Search | Simpson Grierson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 1.7% | 8 | 1.9K | 30.4% | 1 | | Nov 2025 | 140 | 2% | 8 | 1.9K | 27.3% | 1 | | Dec 2025 | 140 | 2.5% | 8 | 1.3K | 23.5% | 2 | | Jan 2026 | 70 | 1.3% | 8 | 1.3K | 25.3% | 2 | | Feb 2026 | 140 | 2% | 8 | 1.9K | 27.4% | 1 | | Mar 2026 | 140 | 1.3% | 8 | 2.9K | 27.2% | 2 | | Apr 2026 | 170 | 2.5% | 7 | 1.6K | 24.3% | 2 | | May 2026 | 110 | 1.5% | 8 | 1.9K | 27.3% | 1 | | Jun 2026 | 140 | 2.1% | 8 | 1.9K | 29.5% | 1 | | Jul 2026 | 110 | 1.6% | 8 | 1.9K | 28.9% | 1 | | Aug 2026 | 170 | 2.3% | 8 | 1.9K | 25.9% | 2 | | Sep 2026 | 110 | 1.7% | 8 | 1.6K | 25.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Nolen Walters’ and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nolen Walters**: Measured on the search term “nolen walters”. - **Simpson Grierson**: Measured on the search terms “simpson and grierson”, “Simpson Grierson” and “simpson grierson lawyers”, summed into one figure. - [Nolen Walters profile](/demand/nz/brands/nolen-walters) - [Simpson Grierson profile](/demand/nz/brands/simpson-grierson) - [All Auckland law firms in New Zealand](/demand/nz/locations/auckland/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nolen Walters or Simpson Grierson more popular in search? In September 2026, Simpson Grierson had more branded searches than Nolen Walters among Auckland law firms in New Zealand. Simpson Grierson had about 1,630 branded searches, while Nolen Walters had 110. Simpson Grierson made up 25.1% of all Auckland law firm searches we track, and Nolen Walters accounted for 1.7%. ## Cite this page Brandwave. "Nolen Walters vs Simpson Grierson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nolen-walters-vs-simpson-grierson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nolen-walters-vs-simpson-grierson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.