--- title: "Noel Leeming vs Western Digital: Which is searched more in New Zealand?" description: "Is Noel Leeming or Western Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage drive and memory card brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/noel-leeming-vs-western-digital" publisher: "Brandwave" --- # Noel Leeming vs Western Digital: Which is searched more in New Zealand? Is Noel Leeming or Western Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage drive and memory card brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Noel Leeming and Western Digital - **Competitive set**: Storage drive and memory card brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Noel Leeming Share of Search**: 94.5% - **Western Digital Share of Search**: 0.13% ## Is Noel Leeming or Western Digital more popular in search? - In September 2026, Noel Leeming had more branded searches than Western Digital among storage drive and memory card brands in New Zealand. Noel Leeming had about 271,000 branded searches, while Western Digital had 370. Noel Leeming made up 94.5% of all storage drive and memory card brand searches we track, and Western Digital accounted for 0.13%. - Noel Leeming was ahead of Western Digital in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Noel Leeming’s share of searches among storage drive and memory card brands in New Zealand moved from 96.6% to 94.5%, and its estimated monthly branded searches moved from 329K to 271K. - Across the 12 months ending September 2026, Western Digital’s share of searches among storage drive and memory card brands in New Zealand held steady at 0.13%, and its estimated monthly branded searches moved from 450 to 370. ## Top storage drive and memory card brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Noel Leeming and Western Digital were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Noel Leeming and Western Digital were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung SSD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SanDisk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kingston | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Western Digital | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Noel Leeming | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Seagate | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Lexar | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Crucial | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about storage drive and memory card brands - Asked ChatGPT "Which storage drive and memory card brand should I buy in New Zealand?": 1. Samsung SSD, 2. Kingston, 3. SanDisk, 4. Lexar, 5. Seagate, 6. Noel Leeming - Asked ChatGPT "What are the best storage drive and memory card brands in New Zealand?": 1. Samsung SSD, 2. SanDisk, 3. Western Digital, 4. Lexar, 5. Kingston, 6. Seagate - Asked ChatGPT "What's the best storage drive and memory card brand in New Zealand for files and photos?": 1. Samsung SSD, 2. Kingston, 3. SanDisk - Searched Google, AI Overview "memory card nz": 1. Noel Leeming, 2. Kingston, 3. SanDisk - Searched Google, AI Overview "storage drive brands nz": 1. Samsung SSD, 2. Western Digital, 3. Seagate, 4. SanDisk, 5. Crucial Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand storage drive and memory card brands in September 2026? - Estimated monthly branded searches for Western Digital in New Zealand fell 17.8% over 12 measured months, from 450 to 370 in September 2026. - Estimated monthly branded searches for Noel Leeming in New Zealand fell 17.6% over 12 measured months, from 329K to 271K in September 2026. ## Month by month | Month | Noel Leeming estimated searches | Noel Leeming Share of Search | Noel Leeming rank | Western Digital estimated searches | Western Digital Share of Search | Western Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 329K | 96.6% | 1 | 450 | 0.13% | 5 | | Nov 2025 | 485K | 97.5% | 1 | 490 | 0.1% | 5 | | Dec 2025 | 492K | 97% | 1 | 430 | 0.08% | 6 | | Jan 2026 | 331K | 95.4% | 1 | 640 | 0.18% | 5 | | Feb 2026 | 272K | 95.4% | 1 | 870 | 0.31% | 4 | | Mar 2026 | 272K | 95.3% | 1 | 680 | 0.24% | 4 | | Apr 2026 | 276K | 94.4% | 1 | 590 | 0.2% | 5 | | May 2026 | 274K | 93.9% | 1 | 600 | 0.21% | 5 | | Jun 2026 | 272K | 94.5% | 1 | 560 | 0.19% | 5 | | Jul 2026 | 275K | 94.9% | 1 | 570 | 0.2% | 5 | | Aug 2026 | 270K | 94.7% | 1 | 490 | 0.17% | 5 | | Sep 2026 | 271K | 94.5% | 1 | 370 | 0.13% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Noel Leeming’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Noel Leeming**: Measured on the search terms “Noel Leeming”, “noel leeming headphones”, “noel leeming ipad”, “noel leeming lowerhutt”, “noel leeming sale”, “noel leeming westgate”, “noelleeming gore”, “noelleeming henderson”, “noelleeming hornby”, “noelleeming nelson”, “noelleeming ormiston” and “noelleeming richmond”, summed into one figure. - **Western Digital**: Measured on the search terms “wd hard drive”, “western digital”, “western digital disk”, “western digital ssd”, “westerndigital” and “westerndigital ssd”, summed into one figure. - [Noel Leeming profile](/demand/nz/brands/noel-leeming) - [Western Digital profile](/demand/nz/brands/western-digital) - [All storage drive and memory card brands in New Zealand](/demand/nz/categories/nz-storage-drive-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Noel Leeming or Western Digital more popular in search? In September 2026, Noel Leeming had more branded searches than Western Digital among storage drive and memory card brands in New Zealand. Noel Leeming had about 271,000 branded searches, while Western Digital had 370. Noel Leeming made up 94.5% of all storage drive and memory card brand searches we track, and Western Digital accounted for 0.13%. ## Cite this page Brandwave. "Noel Leeming vs Western Digital: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/noel-leeming-vs-western-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/noel-leeming-vs-western-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.