--- title: "Noel Leeming vs Smiths City: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Noel Leeming or Smiths City? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/noel-leeming-vs-smiths-city-2026" publisher: "Brandwave" --- # Noel Leeming vs Smiths City: Which is more popular by branded search in New Zealand? Which is more popular in search, Noel Leeming or Smiths City? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Noel Leeming and Smiths City - **Competitive set**: Appliance and Electronics Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Noel Leeming Share of Search**: 29.9% - **Smiths City Share of Search**: 0.34% ## Which is more popular in search, Noel Leeming or Smiths City? - In August 2026, Noel Leeming had more branded searches than Smiths City among appliance and electronics retailers in New Zealand. Noel Leeming was estimated to have 332K branded searches compared to Smiths City’s 3.8K, and held a 29.9% Share of Search versus Smiths City’s 0.34%. - Noel Leeming was ahead of Smiths City in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 29.3% to 29.9%, and its estimated monthly branded searches moved from 390K to 332K. - Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.52% to 0.34%, and its estimated monthly branded searches moved from 6.9K to 3.8K. ## How did search popularity change for New Zealand appliance and electronics retailers in August 2026? - Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026. - Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026. ## Month by month | Month | Noel Leeming estimated searches | Noel Leeming Share of Search | Noel Leeming rank | Smiths City estimated searches | Smiths City Share of Search | Smiths City rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390K | 29.3% | 2 | 6.9K | 0.52% | 7 | | Nov 2025 | 565K | 28.9% | 2 | 4.6K | 0.24% | 7 | | Dec 2025 | 578K | 30.9% | 1 | 4.7K | 0.25% | 7 | | Jan 2026 | 392K | 29.1% | 2 | 3.8K | 0.28% | 7 | | Feb 2026 | 331K | 29.4% | 2 | 2.5K | 0.22% | 7 | | Mar 2026 | 337K | 27.1% | 2 | 3.8K | 0.3% | 7 | | Apr 2026 | 346K | 27.8% | 1 | 3.8K | 0.3% | 7 | | May 2026 | 341K | 28.5% | 2 | 2.5K | 0.21% | 7 | | Jun 2026 | 331K | 29.9% | 2 | 2K | 0.18% | 7 | | Jul 2026 | 341K | 30.4% | 2 | 3.8K | 0.33% | 7 | | Aug 2026 | 332K | 29.9% | 2 | 3.8K | 0.34% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Noel Leeming’s and Smiths City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Noel Leeming**: Measured on the search terms “air fryer noel leeming”, “Noel Leeming”, “noel leeming apple watch”, “noel leeming appliances”, “noel leeming computers”, “noel leeming electronics”, “noel leeming featherston st”, “noel leeming games”, “noel leeming headphones”, “noel leeming ipad”, “noel leeming laptops”, “noel leeming lowerhutt”, “noel leeming near me”, “noel leeming nz”, “noel leeming online”, “noel leeming ps5”, “noel leeming sale”, “noel leeming st lukes”, “noel leeming tory st”, “noel leeming tvs”, “noel leeming westgate”, “noelleeming co nz”, “noelleeming gore”, “noelleeming henderson”, “noelleeming hornby”, “noelleeming nelson”, “noelleeming nz”, “noelleeming ormiston”, “noelleeming ps5” and “noelleeming richmond”, summed into one figure. - **Smiths City**: Measured on the search terms “Smiths City”, “smiths city appliances”, “smiths city beds”, “smiths city computers”, “smiths city furniture”, “smiths city laptops”, “smiths city mattresses” and “smiths city tvs”, summed into one figure. - [Noel Leeming profile](/demand/nz/brands/noel-leeming) - [Smiths City profile](/demand/nz/brands/smiths-city-2026) - [All appliance and electronics retailers in New Zealand](/demand/nz/categories/nz-appliance-and-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Noel Leeming or Smiths City? In August 2026, Noel Leeming had more branded searches than Smiths City among appliance and electronics retailers in New Zealand. Noel Leeming was estimated to have 332K branded searches compared to Smiths City’s 3.8K, and held a 29.9% Share of Search versus Smiths City’s 0.34%. ## Cite this page Brandwave. "Noel Leeming vs Smiths City: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/noel-leeming-vs-smiths-city-2026 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/noel-leeming-vs-smiths-city-2026. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.