--- title: "NOCO vs Projecta: Which is searched more in New Zealand?" description: "Is NOCO or Projecta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jump starter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/noco-vs-projecta" publisher: "Brandwave" --- # NOCO vs Projecta: Which is searched more in New Zealand? Is NOCO or Projecta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jump starter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NOCO and Projecta - **Competitive set**: Jump starter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NOCO Share of Search**: 29.8% - **Projecta Share of Search**: 13.1% ## Is NOCO or Projecta more popular in search? - In September 2026, NOCO had more branded searches than Projecta among jump starter brands in New Zealand. NOCO had about 980 branded searches, while Projecta had 430. NOCO made up 29.8% of all jump starter brand searches we track, and Projecta accounted for 13.1%. - NOCO was ahead of Projecta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands in New Zealand moved from 32.1% to 29.8%, and its estimated monthly branded searches moved from 800 to 980. - Across the 12 months ending September 2026, Projecta’s share of searches among jump starter brands in New Zealand moved from 18.9% to 13.1%, and its estimated monthly branded searches moved from 470 to 430. ## Top jump starter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NOCO and Projecta were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. NOCO was listed before Projecta in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NOCO | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Projecta | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | GOOLOO | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Anker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stanley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about jump starter brands - Asked ChatGPT "Which jump starter brand should I buy in New Zealand?": 1. NOCO, 2. Projecta, 3. GOOLOO - Asked ChatGPT "What are the best jump starter brands in New Zealand?": 1. NOCO, 2. Projecta, 3. GOOLOO - Asked ChatGPT "What's the best jump starter brand in New Zealand for a flat battery?": 1. NOCO, 2. Projecta, 3. GOOLOO - Searched Google, AI Overview "jump starter nz": named none of the brands we track Not named in any answer: Anker and Stanley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jump starter brands in September 2026? - In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%. - In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%. ## Month by month | Month | NOCO estimated searches | NOCO Share of Search | NOCO rank | Projecta estimated searches | Projecta Share of Search | Projecta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 32.1% | 2 | 470 | 18.9% | 3 | | Nov 2025 | 910 | 34.6% | 2 | 380 | 14.4% | 3 | | Dec 2025 | 870 | 33.1% | 2 | 430 | 16.3% | 3 | | Jan 2026 | 870 | 32.6% | 2 | 430 | 16.1% | 3 | | Feb 2026 | 800 | 34.9% | 2 | 420 | 18.3% | 3 | | Mar 2026 | 800 | 31.4% | 2 | 470 | 18.4% | 3 | | Apr 2026 | 960 | 36.2% | 2 | 420 | 15.8% | 3 | | May 2026 | 960 | 37.1% | 2 | 430 | 16.6% | 3 | | Jun 2026 | 1.1K | 38.9% | 2 | 470 | 17.1% | 3 | | Jul 2026 | 1.1K | 37.2% | 2 | 530 | 17.8% | 3 | | Aug 2026 | 1.1K | 33.4% | 2 | 560 | 17.5% | 3 | | Sep 2026 | 980 | 29.8% | 2 | 430 | 13.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using NOCO’s and Projecta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NOCO**: Measured on the search terms “noco” and “noco jump starter”, summed into one figure. - **Projecta**: Measured on the search terms “projecta” and “projecta jump starter”, summed into one figure. - [NOCO profile](/demand/nz/brands/noco) - [Projecta profile](/demand/nz/brands/projecta) - [All jump starter brands in New Zealand](/demand/nz/categories/nz-jump-starter-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NOCO or Projecta more popular in search? In September 2026, NOCO had more branded searches than Projecta among jump starter brands in New Zealand. NOCO had about 980 branded searches, while Projecta had 430. NOCO made up 29.8% of all jump starter brand searches we track, and Projecta accounted for 13.1%. ## Cite this page Brandwave. "NOCO vs Projecta: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/noco-vs-projecta This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/noco-vs-projecta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.