--- title: "Noble Wilde vs Untouched World: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Noble Wilde or Untouched World? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/noble-wilde-vs-untouched-world" publisher: "Brandwave" --- # Noble Wilde vs Untouched World: Which is more popular by branded search in New Zealand? Which is more popular in search, Noble Wilde or Untouched World? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Noble Wilde and Untouched World - **Competitive set**: Merino clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Noble Wilde Share of Search**: 2.5% - **Untouched World Share of Search**: 35.5% ## Which is more popular in search, Noble Wilde or Untouched World? - In August 2026, Untouched World had more branded searches than Noble Wilde among merino clothing brands in New Zealand. Untouched World was estimated to have 15.1K branded searches compared to Noble Wilde’s 1.1K, and held a 35.5% Share of Search versus Noble Wilde’s 2.5%. - Untouched World was ahead of Noble Wilde in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand moved from 2% to 2.5%, and its estimated monthly branded searches moved from 540 to 1.1K. - Across the 11 months ending August 2026, Untouched World’s estimated Share of Search among merino clothing brands in New Zealand moved from 41.3% to 35.5%, and its estimated monthly branded searches moved from 11.2K to 15.1K. ## How did search popularity change for New Zealand merino clothing brands in August 2026? - In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%. - In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%. ## Month by month | Month | Noble Wilde estimated searches | Noble Wilde Share of Search | Noble Wilde rank | Untouched World estimated searches | Untouched World Share of Search | Untouched World rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 540 | 2% | 5 | 11.2K | 41.3% | 1 | | Nov 2025 | 560 | 1.7% | 5 | 12.3K | 37.6% | 1 | | Dec 2025 | 590 | 1.9% | 5 | 12.2K | 39% | 1 | | Jan 2026 | 640 | 2.2% | 5 | 12.2K | 41.9% | 1 | | Feb 2026 | 850 | 2.8% | 5 | 13.5K | 45.3% | 1 | | Mar 2026 | 1.2K | 3.3% | 5 | 15.7K | 41.8% | 1 | | Apr 2026 | 1.5K | 3.8% | 5 | 14.8K | 37.4% | 1 | | May 2026 | 1.6K | 3.8% | 5 | 16.7K | 39.2% | 1 | | Jun 2026 | 1.4K | 3.4% | 5 | 14.4K | 36.4% | 1 | | Jul 2026 | 1.6K | 3.8% | 5 | 14.3K | 33.3% | 2 | | Aug 2026 | 1.1K | 2.5% | 5 | 15.1K | 35.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Noble Wilde’s and Untouched World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Noble Wilde**: Measured on the search terms “noble wilde”, “noble wilde knitwear”, “noble wilde merino”, “noble wilde near me”, “noble wilde nz”, “noble wilde online”, “noble wilde possum merino”, “noble wilde sale” and “noblewilde”, summed into one figure. - **Untouched World**: Measured on the search terms “untouched world”, “untouched world chch”, “untouched world clothing”, “untouched world kitchen”, “untouched world knitwear”, “untouched world ltd”, “untouched world merino”, “untouched world near me”, “untouched world nz”, “untouched world online”, “untouched world outlet”, “untouched world outlet sale”, “untouched world sale”, “untouchedworld” and “untouchedworld com”, summed into one figure. - [Noble Wilde profile](/demand/nz/brands/noble-wilde) - [Untouched World profile](/demand/nz/brands/untouched-world) - [All merino clothing brands in New Zealand](/demand/nz/categories/nz-merino-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Noble Wilde or Untouched World? In August 2026, Untouched World had more branded searches than Noble Wilde among merino clothing brands in New Zealand. Untouched World was estimated to have 15.1K branded searches compared to Noble Wilde’s 1.1K, and held a 35.5% Share of Search versus Noble Wilde’s 2.5%. ## Cite this page Brandwave. "Noble Wilde vs Untouched World: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/noble-wilde-vs-untouched-world This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/noble-wilde-vs-untouched-world. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.