--- title: "NIWA Weather vs Weatherwatch: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NIWA Weather or Weatherwatch? Compare estimated monthly branded-search demand and Share of Search inside the Weather services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/niwa-weather-vs-weatherwatch" publisher: "Brandwave" --- # NIWA Weather vs Weatherwatch: Which is more popular by branded search in New Zealand? Which is more popular in search, NIWA Weather or Weatherwatch? Compare estimated monthly branded-search demand and Share of Search inside the Weather services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NIWA Weather and Weatherwatch - **Competitive set**: Weather services - **Market**: New Zealand - **Month measured**: Aug 2026 - **NIWA Weather Share of Search**: 0.39% - **Weatherwatch Share of Search**: 2.5% ## Which is more popular in search, NIWA Weather or Weatherwatch? - In August 2026, Weatherwatch had more branded searches than NIWA Weather among weather services in New Zealand. Weatherwatch was estimated to have 16.9K branded searches compared to NIWA Weather’s 2.6K, and held a 2.5% Share of Search versus NIWA Weather’s 0.39%. - Weatherwatch was ahead of NIWA Weather in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NIWA Weather’s estimated Share of Search among weather services in New Zealand moved from 0.57% to 0.39%, and its estimated monthly branded searches moved from 4.7K to 2.6K. - Across the 11 months ending August 2026, Weatherwatch’s estimated Share of Search among weather services in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 20.6K to 16.9K. ## How did search popularity change for New Zealand weather services in August 2026? - In August 2026, Weatherwatch lost estimated Share of Search among weather services in New Zealand, from 3.2% to 2.5%. - Estimated monthly branded searches for NIWA Weather in New Zealand fell 45.6% over 11 measured months, from 4.7K to 2.6K in August 2026. ## Month by month | Month | NIWA Weather estimated searches | NIWA Weather Share of Search | NIWA Weather rank | Weatherwatch estimated searches | Weatherwatch Share of Search | Weatherwatch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 0.57% | 5 | 20.6K | 2.5% | 3 | | Nov 2025 | 3.9K | 0.48% | 5 | 16.8K | 2.1% | 3 | | Dec 2025 | 5.7K | 0.58% | 5 | 25.3K | 2.6% | 3 | | Jan 2026 | 5.8K | 0.58% | 5 | 27.5K | 2.8% | 3 | | Feb 2026 | 4.7K | 0.69% | 5 | 18.4K | 2.7% | 3 | | Mar 2026 | 3.9K | 0.57% | 5 | 22.4K | 3.3% | 3 | | Apr 2026 | 5.7K | 0.55% | 5 | 33.4K | 3.2% | 3 | | May 2026 | 1.7K | 0.38% | 5 | 12.2K | 2.7% | 3 | | Jun 2026 | 2K | 0.31% | 5 | 16.9K | 2.6% | 3 | | Jul 2026 | 2.5K | 0.38% | 5 | 21.8K | 3.2% | 3 | | Aug 2026 | 2.6K | 0.39% | 5 | 16.9K | 2.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NIWA Weather’s and Weatherwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NIWA Weather**: Measured on the search terms “niwa forecast” and “niwa weather”, summed into one figure. - **Weatherwatch**: Measured on the search terms “weatherwatch”, “weatherwatch co nz”, “weatherwatch near me”, “weatherwatch nz” and “weatherwatch rain radar”, summed into one figure. - [NIWA Weather profile](/demand/nz/brands/niwa-weather) - [Weatherwatch profile](/demand/nz/brands/weatherwatch) - [All weather services in New Zealand](/demand/nz/categories/nz-weather-services): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NIWA Weather or Weatherwatch? In August 2026, Weatherwatch had more branded searches than NIWA Weather among weather services in New Zealand. Weatherwatch was estimated to have 16.9K branded searches compared to NIWA Weather’s 2.6K, and held a 2.5% Share of Search versus NIWA Weather’s 0.39%. ## Cite this page Brandwave. "NIWA Weather vs Weatherwatch: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/niwa-weather-vs-weatherwatch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/niwa-weather-vs-weatherwatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.