--- title: "NIU vs Vespa: Which is searched more in New Zealand?" description: "Is NIU or Vespa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/niu-vs-vespa" publisher: "Brandwave" --- # NIU vs Vespa: Which is searched more in New Zealand? Is NIU or Vespa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NIU and Vespa - **Competitive set**: Moped and scooter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NIU Share of Search**: 1.2% - **Vespa Share of Search**: 27% ## Is NIU or Vespa more popular in search? - In September 2026, Vespa had more branded searches than NIU among moped and scooter brands in New Zealand. Vespa had about 2,030 branded searches, while NIU had 90. Vespa made up 27% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. - Vespa was ahead of NIU in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 80 to 90. - Across the 12 months ending September 2026, Vespa’s share of searches among moped and scooter brands in New Zealand moved from 31.6% to 27%, and its estimated monthly branded searches moved from 2.4K to 2K. ## Top moped and scooter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NIU and Vespa were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NIU and Vespa were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vespa | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | NIU | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SYM | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Kymco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yamaha Motor | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Segway-Ninebot | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Honda Scooters | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Scooters | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about moped and scooter brands - Asked ChatGPT "Which moped or scooter brand should I buy in New Zealand?": 1. NIU, 2. Segway-Ninebot, 3. Suzuki Scooters, 4. Honda Scooters, 5. Yamaha Motor - Asked ChatGPT "What are the best moped and scooter brands in New Zealand?": 1. SYM, 2. Kymco, 3. Vespa, 4. Honda Scooters, 5. Yamaha Motor, 6. Suzuki Scooters - Asked ChatGPT "What's the best moped or scooter brand in New Zealand for city commuting?": 1. NIU, 2. Vespa, 3. Segway-Ninebot, 4. Yamaha Motor - Searched Google, AI Overview "best scooter": 1. Segway-Ninebot - Searched Google, AI Overview "motor scooter nz": 1. SYM Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand moped and scooter brands in September 2026? - In September 2026, Vespa lost share of searches among moped and scooter brands in New Zealand, from 28.8% to 27%. - Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026. ## Month by month | Month | NIU estimated searches | NIU Share of Search | NIU rank | Vespa estimated searches | Vespa Share of Search | Vespa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 1.1% | 7 | 2.4K | 31.6% | 2 | | Nov 2025 | 100 | 1.3% | 7 | 2.3K | 29.9% | 2 | | Dec 2025 | 90 | 1.1% | 7 | 2.4K | 28.2% | 2 | | Jan 2026 | 140 | 1.8% | 7 | 2.4K | 30.5% | 2 | | Feb 2026 | 80 | 1% | 7 | 2.4K | 30.2% | 2 | | Mar 2026 | 230 | 2.2% | 6 | 3K | 29.2% | 2 | | Apr 2026 | 110 | 1.3% | 7 | 2.5K | 29.1% | 2 | | May 2026 | 120 | 1.4% | 7 | 2.5K | 29.4% | 2 | | Jun 2026 | 120 | 1.7% | 7 | 2K | 28.7% | 2 | | Jul 2026 | 90 | 1.3% | 7 | 1.9K | 28.1% | 2 | | Aug 2026 | 90 | 1.1% | 7 | 2.3K | 28.8% | 2 | | Sep 2026 | 90 | 1.2% | 7 | 2K | 27% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using NIU’s and Vespa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NIU**: Measured on the search terms “niu e scooter” and “niu scooter”, summed into one figure. - **Vespa**: Measured on the search terms “vespa”, “vespa bike”, “vespa for sale”, “vespa legos”, “vespa moped”, “vespa primavera 150”, “vespa primavera 50” and “vespa scooter”, summed into one figure. - [NIU profile](/demand/nz/brands/niu) - [Vespa profile](/demand/nz/brands/vespa) - [All moped and scooter brands in New Zealand](/demand/nz/categories/nz-moped-and-scooter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NIU or Vespa more popular in search? In September 2026, Vespa had more branded searches than NIU among moped and scooter brands in New Zealand. Vespa had about 2,030 branded searches, while NIU had 90. Vespa made up 27% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. ## Cite this page Brandwave. "NIU vs Vespa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/niu-vs-vespa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/niu-vs-vespa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.