--- title: "NIU vs Segway-Ninebot: Which is searched more in New Zealand?" description: "Is NIU or Segway-Ninebot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/niu-vs-segway-ninebot" publisher: "Brandwave" --- # NIU vs Segway-Ninebot: Which is searched more in New Zealand? Is NIU or Segway-Ninebot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moped and scooter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NIU and Segway-Ninebot - **Competitive set**: Moped and scooter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NIU Share of Search**: 1.2% - **Segway-Ninebot Share of Search**: 60.7% ## Is NIU or Segway-Ninebot more popular in search? - In September 2026, Segway-Ninebot had more branded searches than NIU among moped and scooter brands in New Zealand. Segway-Ninebot had about 4,560 branded searches, while NIU had 90. Segway-Ninebot made up 60.7% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. - Segway-Ninebot was ahead of NIU in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 80 to 90. - Across the 12 months ending September 2026, Segway-Ninebot’s share of searches among moped and scooter brands in New Zealand moved from 54.7% to 60.7%, and its estimated monthly branded searches moved from 4.1K to 4.6K. ## Top moped and scooter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Segway-Ninebot was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NIU was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vespa | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | NIU | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SYM | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Kymco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yamaha Motor | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Segway-Ninebot | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Honda Scooters | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Scooters | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about moped and scooter brands - Asked ChatGPT "Which moped or scooter brand should I buy in New Zealand?": 1. NIU, 2. Segway-Ninebot, 3. Suzuki Scooters, 4. Honda Scooters, 5. Yamaha Motor - Asked ChatGPT "What are the best moped and scooter brands in New Zealand?": 1. SYM, 2. Kymco, 3. Vespa, 4. Honda Scooters, 5. Yamaha Motor, 6. Suzuki Scooters - Asked ChatGPT "What's the best moped or scooter brand in New Zealand for city commuting?": 1. NIU, 2. Vespa, 3. Segway-Ninebot, 4. Yamaha Motor - Searched Google, AI Overview "best scooter": 1. Segway-Ninebot - Searched Google, AI Overview "motor scooter nz": 1. SYM Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand moped and scooter brands in September 2026? - In September 2026, Segway-Ninebot gained share of searches among moped and scooter brands in New Zealand, from 58.5% to 60.7%. - Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026. ## Month by month | Month | NIU estimated searches | NIU Share of Search | NIU rank | Segway-Ninebot estimated searches | Segway-Ninebot Share of Search | Segway-Ninebot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 1.1% | 7 | 4.1K | 54.7% | 1 | | Nov 2025 | 100 | 1.3% | 7 | 4.5K | 57.4% | 1 | | Dec 2025 | 90 | 1.1% | 7 | 5.2K | 60.3% | 1 | | Jan 2026 | 140 | 1.8% | 7 | 4.4K | 55.5% | 1 | | Feb 2026 | 80 | 1% | 7 | 4.5K | 56.6% | 1 | | Mar 2026 | 230 | 2.2% | 6 | 5.6K | 54.4% | 1 | | Apr 2026 | 110 | 1.3% | 7 | 4.9K | 56.7% | 1 | | May 2026 | 120 | 1.4% | 7 | 4.9K | 57.6% | 1 | | Jun 2026 | 120 | 1.7% | 7 | 4K | 57% | 1 | | Jul 2026 | 90 | 1.3% | 7 | 4.1K | 59.2% | 1 | | Aug 2026 | 90 | 1.1% | 7 | 4.6K | 58.5% | 1 | | Sep 2026 | 90 | 1.2% | 7 | 4.6K | 60.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using NIU’s and Segway-Ninebot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NIU**: Measured on the search terms “niu e scooter” and “niu scooter”, summed into one figure. - **Segway-Ninebot**: Measured on the search terms “nine bot segway”, “ninebot”, “ninebot go kart”, “ninebot gokart”, “segway”, “segway kart”, “segway ninebot” and “segwayninebot”, summed into one figure. - [NIU profile](/demand/nz/brands/niu) - [Segway-Ninebot profile](/demand/nz/brands/segway-ninebot) - [All moped and scooter brands in New Zealand](/demand/nz/categories/nz-moped-and-scooter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NIU or Segway-Ninebot more popular in search? In September 2026, Segway-Ninebot had more branded searches than NIU among moped and scooter brands in New Zealand. Segway-Ninebot had about 4,560 branded searches, while NIU had 90. Segway-Ninebot made up 60.7% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. ## Cite this page Brandwave. "NIU vs Segway-Ninebot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/niu-vs-segway-ninebot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/niu-vs-segway-ninebot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.