--- title: "Nintendo Switch vs Steam Deck: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nintendo Switch or Steam Deck? Compare estimated monthly branded-search demand and Share of Search inside the Games consoles set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nintendo-switch-vs-steam-deck" publisher: "Brandwave" --- # Nintendo Switch vs Steam Deck: Which is more popular by branded search in New Zealand? Which is more popular in search, Nintendo Switch or Steam Deck? Compare estimated monthly branded-search demand and Share of Search inside the Games consoles set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nintendo Switch and Steam Deck - **Competitive set**: Games consoles - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nintendo Switch Share of Search**: 29.6% - **Steam Deck Share of Search**: 4.7% ## Which is more popular in search, Nintendo Switch or Steam Deck? - In August 2026, Nintendo Switch had more branded searches than Steam Deck among games consoles in New Zealand. Nintendo Switch was estimated to have 75.7K branded searches compared to Steam Deck’s 12.1K, and held a 29.6% Share of Search versus Steam Deck’s 4.7%. - Nintendo Switch was ahead of Steam Deck in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand moved from 28.6% to 29.6%, and its estimated monthly branded searches moved from 62.2K to 75.7K. - Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 13.3K to 12.1K. ## How did search popularity change for New Zealand games consoles in August 2026? - In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand. ## Month by month | Month | Nintendo Switch estimated searches | Nintendo Switch Share of Search | Nintendo Switch rank | Steam Deck estimated searches | Steam Deck Share of Search | Steam Deck rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.2K | 28.6% | 2 | 13.3K | 6.1% | 5 | | Nov 2025 | 86.7K | 33.4% | 1 | 19.4K | 7.5% | 4 | | Dec 2025 | 97.6K | 34.1% | 1 | 17.5K | 6.1% | 5 | | Jan 2026 | 71.7K | 29.9% | 2 | 15.2K | 6.3% | 5 | | Feb 2026 | 48.1K | 27.1% | 3 | 12.2K | 6.9% | 4 | | Mar 2026 | 81.8K | 37.9% | 1 | 11.7K | 5.4% | 4 | | Apr 2026 | 101K | 39.6% | 1 | 13.2K | 5.2% | 4 | | May 2026 | 88.7K | 35.5% | 1 | 16.9K | 6.8% | 4 | | Jun 2026 | 78.7K | 28.8% | 2 | 16.1K | 5.9% | 4 | | Jul 2026 | 77.2K | 29.8% | 3 | 12.2K | 4.7% | 4 | | Aug 2026 | 75.7K | 29.6% | 2 | 12.1K | 4.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nintendo Switch’s and Steam Deck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nintendo Switch**: Measured on the search terms “animal crossing new horizons nintendo switch”, “mario kart 8 deluxe nintendo switch”, “minecraft nintendo switch”, “nintendo com”, “nintendo switch”, “nintendo switch 2”, “nintendo switch 2 console”, “nintendo switch 2 games”, “nintendo switch 2 nz”, “nintendo switch ac adapter”, “nintendo switch case”, “nintendo switch console”, “nintendo switch deals”, “nintendo switch games”, “nintendo switch joy con”, “nintendo switch lite”, “nintendo switch micro sd card”, “nintendo switch near me”, “nintendo switch nz”, “nintendo switch oled”, “nintendo switch online”, “nintendo switch online expansion pack”, “nintendo switch online membership”, “nintendo switch online subscription”, “nintendo switch price”, “nintendo switch rom”, “nintendo switch sports”, “nintendoswitch”, “nintendoswitch console”, “nintendoswitch games”, “nintendoswitch nz”, “super mario odyssey nintendo switch”, “switch 2”, “switch 2 console”, “switch 2 games” and “switch 2 nz”, summed into one figure. - **Steam Deck**: Measured on the search terms “best steam deck game”, “oled steam deck”, “steam deck”, “steam deck 2”, “steam deck console”, “steam deck game”, “steam deck gaming handheld”, “steam deck handheld”, “steam deck near me”, “steam deck new zealand”, “steam deck nz”, “steam deck oled”, “steam deck online”, “steam deck portable console”, “steam deck price”, “steamdeck”, “steamdeck 2”, “steamdeck com”, “steamdeck console”, “steamdeck games”, “steamdeck handheld”, “steamdeck nz”, “store steampowered com” and “valve steam deck”, summed into one figure. - [Nintendo Switch profile](/demand/nz/brands/nintendo-switch) - [Steam Deck profile](/demand/nz/brands/steam-deck) - [All games consoles in New Zealand](/demand/nz/categories/nz-games-consoles): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nintendo Switch or Steam Deck? In August 2026, Nintendo Switch had more branded searches than Steam Deck among games consoles in New Zealand. Nintendo Switch was estimated to have 75.7K branded searches compared to Steam Deck’s 12.1K, and held a 29.6% Share of Search versus Steam Deck’s 4.7%. ## Cite this page Brandwave. "Nintendo Switch vs Steam Deck: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nintendo-switch-vs-steam-deck This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nintendo-switch-vs-steam-deck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.