--- title: "Nintendo Switch vs PlayStation: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nintendo Switch or PlayStation? Compare estimated monthly branded-search demand and Share of Search inside the Games consoles set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nintendo-switch-vs-playstation" publisher: "Brandwave" --- # Nintendo Switch vs PlayStation: Which is more popular by branded search in New Zealand? Which is more popular in search, Nintendo Switch or PlayStation? Compare estimated monthly branded-search demand and Share of Search inside the Games consoles set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nintendo Switch and PlayStation - **Competitive set**: Games consoles - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nintendo Switch Share of Search**: 29.6% - **PlayStation Share of Search**: 27.6% ## Which is more popular in search, Nintendo Switch or PlayStation? - In August 2026, Nintendo Switch had more branded searches than PlayStation among games consoles in New Zealand. Nintendo Switch was estimated to have 75.7K branded searches compared to PlayStation’s 70.6K, and held a 29.6% Share of Search versus PlayStation’s 27.6%. - The lead changed hands 5 times in the 11 months ending August 2026: Nintendo Switch took it in November 2025, PlayStation took it in January 2026, Nintendo Switch took it in March 2026, PlayStation took it in July 2026, Nintendo Switch took it in August 2026. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand moved from 28.6% to 29.6%, and its estimated monthly branded searches moved from 62.2K to 75.7K. - Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand moved from 31.9% to 27.6%, and its estimated monthly branded searches moved from 69.3K to 70.6K. ## How did search popularity change for New Zealand games consoles in August 2026? - In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%. - In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand. ## Month by month | Month | Nintendo Switch estimated searches | Nintendo Switch Share of Search | Nintendo Switch rank | PlayStation estimated searches | PlayStation Share of Search | PlayStation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.2K | 28.6% | 2 | 69.3K | 31.9% | 1 | | Nov 2025 | 86.7K | 33.4% | 1 | 71.6K | 27.6% | 2 | | Dec 2025 | 97.6K | 34.1% | 1 | 83.4K | 29.1% | 2 | | Jan 2026 | 71.7K | 29.9% | 2 | 76K | 31.7% | 1 | | Feb 2026 | 48.1K | 27.1% | 3 | 57.9K | 32.7% | 1 | | Mar 2026 | 81.8K | 37.9% | 1 | 61.8K | 28.6% | 2 | | Apr 2026 | 101K | 39.6% | 1 | 71.7K | 28.1% | 2 | | May 2026 | 88.7K | 35.5% | 1 | 63.7K | 25.5% | 3 | | Jun 2026 | 78.7K | 28.8% | 2 | 73.4K | 26.9% | 3 | | Jul 2026 | 77.2K | 29.8% | 3 | 78.8K | 30.4% | 2 | | Aug 2026 | 75.7K | 29.6% | 2 | 70.6K | 27.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nintendo Switch’s and PlayStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nintendo Switch**: Measured on the search terms “animal crossing new horizons nintendo switch”, “mario kart 8 deluxe nintendo switch”, “minecraft nintendo switch”, “nintendo com”, “nintendo switch”, “nintendo switch 2”, “nintendo switch 2 console”, “nintendo switch 2 games”, “nintendo switch 2 nz”, “nintendo switch ac adapter”, “nintendo switch case”, “nintendo switch console”, “nintendo switch deals”, “nintendo switch games”, “nintendo switch joy con”, “nintendo switch lite”, “nintendo switch micro sd card”, “nintendo switch near me”, “nintendo switch nz”, “nintendo switch oled”, “nintendo switch online”, “nintendo switch online expansion pack”, “nintendo switch online membership”, “nintendo switch online subscription”, “nintendo switch price”, “nintendo switch rom”, “nintendo switch sports”, “nintendoswitch”, “nintendoswitch console”, “nintendoswitch games”, “nintendoswitch nz”, “super mario odyssey nintendo switch”, “switch 2”, “switch 2 console”, “switch 2 games” and “switch 2 nz”, summed into one figure. - **PlayStation**: Measured on the search terms “playstation”, “playstation 2”, “playstation 4”, “playstation 5”, “playstation 5 controller”, “playstation 5 games”, “playstation 5 pro”, “playstation 5 slim”, “playstation 6”, “playstation app”, “playstation com”, “playstation console”, “playstation controller”, “playstation games”, “playstation near me”, “playstation network”, “playstation nz”, “playstation online”, “playstation plus”, “playstation plus games”, “playstation plus monthly games”, “playstation portable”, “playstation portable games”, “playstation shop”, “playstation sony” and “playstation vita”, summed into one figure. - [Nintendo Switch profile](/demand/nz/brands/nintendo-switch) - [PlayStation profile](/demand/nz/brands/playstation) - [All games consoles in New Zealand](/demand/nz/categories/nz-games-consoles): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nintendo Switch or PlayStation? In August 2026, Nintendo Switch had more branded searches than PlayStation among games consoles in New Zealand. Nintendo Switch was estimated to have 75.7K branded searches compared to PlayStation’s 70.6K, and held a 29.6% Share of Search versus PlayStation’s 27.6%. ## Cite this page Brandwave. "Nintendo Switch vs PlayStation: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nintendo-switch-vs-playstation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nintendo-switch-vs-playstation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.