--- title: "Ninja vs Traeger: Which is searched more in New Zealand?" description: "Is Ninja or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-traeger" publisher: "Brandwave" --- # Ninja vs Traeger: Which is searched more in New Zealand? Is Ninja or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Traeger - **Competitive set**: Smoker grill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ninja Share of Search**: 27.5% - **Traeger Share of Search**: 49.5% ## Is Ninja or Traeger more popular in search? - In September 2026, Traeger had more branded searches than Ninja among smoker grill brands in New Zealand. Traeger had about 2,280 branded searches, while Ninja had 1,270. Traeger made up 49.5% of all smoker grill brand searches we track, and Ninja accounted for 27.5%. - Traeger was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand moved from 20.6% to 27.5%, and its estimated monthly branded searches moved from 930 to 1.3K. - Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand moved from 57.3% to 49.5%, and its estimated monthly branded searches moved from 2.6K to 2.3K. ## Top smoker grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Traeger appeared in all five answers. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Traeger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Weber | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pit Boss | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Oklahoma Joe's | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smoker grill brands - Asked ChatGPT "Which smoker grill brand should I buy in New Zealand?": 1. Traeger, 2. Weber, 3. Oklahoma Joe's, 4. Pit Boss - Asked ChatGPT "What are the best smoker grill brands in New Zealand?": 1. Traeger, 2. Weber, 3. Pit Boss, 4. Oklahoma Joe's - Asked ChatGPT "What's the best smoker grill brand in New Zealand for barbecue cooking?": 1. Weber, 2. Traeger, 3. Oklahoma Joe's, 4. Pit Boss - Searched Google, AI Overview "pellet smoker nz": 1. Traeger, 2. Weber, 3. Pit Boss - Searched Google, AI Overview "wood pellet smoker": 1. Traeger, 2. Pit Boss, 3. Oklahoma Joe's Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smoker grill brands in September 2026? - In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%. - Ninja’s share of searches among smoker grill brands in New Zealand has lost ground for 3 months in a row, from 33.8% to 27.5% in September 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 20.6% | 2 | 2.6K | 57.3% | 1 | | Nov 2025 | 1.5K | 24.9% | 2 | 3.2K | 53.2% | 1 | | Dec 2025 | 1.5K | 18.7% | 2 | 4.6K | 59% | 1 | | Jan 2026 | 1.3K | 24.9% | 2 | 2.7K | 53% | 1 | | Feb 2026 | 930 | 27.8% | 2 | 1.8K | 53.9% | 1 | | Mar 2026 | 800 | 26.2% | 2 | 1.6K | 53.1% | 1 | | Apr 2026 | 1.1K | 29.2% | 2 | 2.1K | 52.9% | 1 | | May 2026 | 1.1K | 28.9% | 2 | 2.1K | 53.3% | 1 | | Jun 2026 | 1.1K | 33.8% | 2 | 1.7K | 50.1% | 1 | | Jul 2026 | 1.3K | 32.4% | 2 | 1.9K | 49.9% | 1 | | Aug 2026 | 1.1K | 27.8% | 2 | 2.1K | 51.7% | 1 | | Sep 2026 | 1.3K | 27.5% | 2 | 2.3K | 49.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure. - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [Traeger profile](/demand/nz/brands/traeger) - [All smoker grill brands in New Zealand](/demand/nz/categories/nz-smoker-grill-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Traeger more popular in search? In September 2026, Traeger had more branded searches than Ninja among smoker grill brands in New Zealand. Traeger had about 2,280 branded searches, while Ninja had 1,270. Traeger made up 49.5% of all smoker grill brand searches we track, and Ninja accounted for 27.5%. ## Cite this page Brandwave. "Ninja vs Traeger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.