--- title: "Ninja vs Tefal: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ninja or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-tefal" publisher: "Brandwave" --- # Ninja vs Tefal: Which is more popular by branded search in New Zealand? Which is more popular in search, Ninja or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Tefal - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ninja Share of Search**: 22.4% - **Tefal Share of Search**: 1.9% ## Which is more popular in search, Ninja or Tefal? - In August 2026, Ninja had more branded searches than Tefal among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Tefal’s 2.6K, and held a 22.4% Share of Search versus Tefal’s 1.9%. - Ninja was ahead of Tefal in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 22.3% to 22.4%, and its estimated monthly branded searches moved from 28.3K to 30.7K. - Across the 11 months ending August 2026, Tefal’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 2K to 2.6K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.3K | 22.3% | 1 | 2K | 1.6% | 9 | | Nov 2025 | 39.3K | 24.9% | 1 | 2.3K | 1.5% | 9 | | Dec 2025 | 38.1K | 23.9% | 1 | 2K | 1.3% | 9 | | Jan 2026 | 27.9K | 22.5% | 1 | 1.9K | 1.5% | 9 | | Feb 2026 | 19.3K | 20.1% | 2 | 1.5K | 1.6% | 9 | | Mar 2026 | 19.6K | 19% | 2 | 2K | 1.9% | 9 | | Apr 2026 | 24.2K | 20% | 2 | 2K | 1.6% | 9 | | May 2026 | 27.1K | 20.1% | 2 | 2K | 1.5% | 9 | | Jun 2026 | 27.3K | 19.8% | 2 | 2.3K | 1.6% | 9 | | Jul 2026 | 31.2K | 21.6% | 2 | 2.6K | 1.8% | 9 | | Aug 2026 | 30.7K | 22.4% | 1 | 2.6K | 1.9% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure. - **Tefal**: Measured on the search terms “briscoes tefal”, “jamie oliver tefal cookware”, “multicooker tefal”, “tefal”, “tefal actifry”, “tefal air fryer”, “tefal blender”, “tefal co nz”, “tefal cook set”, “tefal cookware”, “tefal easy fry”, “tefal ingenio”, “tefal jamie oliver”, “tefal kettle”, “tefal mixer”, “tefal near me”, “tefal nz”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal toaster”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [Tefal profile](/demand/nz/brands/tefal) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ninja or Tefal? In August 2026, Ninja had more branded searches than Tefal among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Tefal’s 2.6K, and held a 22.4% Share of Search versus Tefal’s 1.9%. ## Cite this page Brandwave. "Ninja vs Tefal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.