--- title: "Ninja vs Sunbeam: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ninja or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-sunbeam" publisher: "Brandwave" --- # Ninja vs Sunbeam: Which is more popular by branded search in New Zealand? Which is more popular in search, Ninja or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Sunbeam - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ninja Share of Search**: 22.4% - **Sunbeam Share of Search**: 5.6% ## Which is more popular in search, Ninja or Sunbeam? - In August 2026, Ninja had more branded searches than Sunbeam among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Sunbeam’s 7.6K, and held a 22.4% Share of Search versus Sunbeam’s 5.6%. - Ninja was ahead of Sunbeam in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 22.3% to 22.4%, and its estimated monthly branded searches moved from 28.3K to 30.7K. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 7.3K to 7.6K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.3K | 22.3% | 1 | 7.3K | 5.8% | 6 | | Nov 2025 | 39.3K | 24.9% | 1 | 7.5K | 4.7% | 8 | | Dec 2025 | 38.1K | 23.9% | 1 | 9K | 5.7% | 7 | | Jan 2026 | 27.9K | 22.5% | 1 | 7.3K | 5.9% | 7 | | Feb 2026 | 19.3K | 20.1% | 2 | 5.5K | 5.8% | 7 | | Mar 2026 | 19.6K | 19% | 2 | 5.8K | 5.6% | 7 | | Apr 2026 | 24.2K | 20% | 2 | 6.7K | 5.6% | 7 | | May 2026 | 27.1K | 20.1% | 2 | 6.6K | 4.9% | 8 | | Jun 2026 | 27.3K | 19.8% | 2 | 7K | 5.1% | 7 | | Jul 2026 | 31.2K | 21.6% | 2 | 7.9K | 5.5% | 8 | | Aug 2026 | 30.7K | 22.4% | 1 | 7.6K | 5.6% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure. - **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure. - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [Sunbeam profile](/demand/nz/brands/sunbeam) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ninja or Sunbeam? In August 2026, Ninja had more branded searches than Sunbeam among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Sunbeam’s 7.6K, and held a 22.4% Share of Search versus Sunbeam’s 5.6%. ## Cite this page Brandwave. "Ninja vs Sunbeam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-sunbeam This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.