--- title: "Ninja vs Salter: Which is searched more in New Zealand?" description: "Is Ninja or Salter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Egg poacher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-salter" publisher: "Brandwave" --- # Ninja vs Salter: Which is searched more in New Zealand? Is Ninja or Salter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Egg poacher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Salter - **Competitive set**: Egg poacher brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ninja Share of Search**: 85.2% - **Salter Share of Search**: 14.1% ## Is Ninja or Salter more popular in search? - In September 2026, Ninja had more branded searches than Salter among egg poacher brands in New Zealand. Ninja had about 1,270 branded searches, while Salter had 210. Ninja made up 85.2% of all egg poacher brand searches we track, and Salter accounted for 14.1%. - Ninja was ahead of Salter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among egg poacher brands in New Zealand moved from 77.5% to 85.2%, and its estimated monthly branded searches moved from 930 to 1.3K. - Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand moved from 21.7% to 14.1%, and its estimated monthly branded searches moved from 260 to 210. ## Top egg poacher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ninja nor Salter showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Ninja | 0 of 3 | 0 of 2 | 0 of 5 | | Salter | 0 of 3 | 0 of 2 | 0 of 5 | | Avanti Homewares | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about egg poacher brands - Asked ChatGPT "Which egg poacher brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best egg poacher brands in New Zealand?": 1. Avanti Homewares - Asked ChatGPT "What's the best egg poacher brand in New Zealand for easy breakfast eggs?": 1. Avanti Homewares - Searched Google, AI Overview "best egg poacher": named none of the brands we track - Searched Google, AI Overview "egg poacher pan": named none of the brands we track Not named in any answer: Ninja and Salter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand egg poacher brands in September 2026? - In September 2026, Ninja gained share of searches among egg poacher brands in New Zealand, from 80.9% to 85.2%. - In September 2026, Salter lost share of searches among egg poacher brands in New Zealand, from 18.4% to 14.1%. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Salter estimated searches | Salter Share of Search | Salter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 77.5% | 1 | 260 | 21.7% | 2 | | Nov 2025 | 1.5K | 87.1% | 1 | 210 | 12.4% | 2 | | Dec 2025 | 1.5K | 86.5% | 1 | 210 | 12.4% | 2 | | Jan 2026 | 1.3K | 85.2% | 1 | 210 | 14.1% | 2 | | Feb 2026 | 930 | 80.9% | 1 | 210 | 18.3% | 2 | | Mar 2026 | 800 | 74.1% | 1 | 260 | 24.1% | 2 | | Apr 2026 | 1.1K | 80.9% | 1 | 260 | 18.4% | 2 | | May 2026 | 1.1K | 80.9% | 1 | 260 | 18.4% | 2 | | Jun 2026 | 1.1K | 80.9% | 1 | 260 | 18.4% | 2 | | Jul 2026 | 1.3K | 85.1% | 1 | 210 | 14.2% | 2 | | Aug 2026 | 1.1K | 80.9% | 1 | 260 | 18.4% | 2 | | Sep 2026 | 1.3K | 85.2% | 1 | 210 | 14.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - **Salter**: Measured on the search term “salter”. - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [Salter profile](/demand/nz/brands/salter) - [All egg poacher brands in New Zealand](/demand/nz/categories/nz-egg-poacher-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Salter more popular in search? In September 2026, Ninja had more branded searches than Salter among egg poacher brands in New Zealand. Ninja had about 1,270 branded searches, while Salter had 210. Ninja made up 85.2% of all egg poacher brand searches we track, and Salter accounted for 14.1%. ## Cite this page Brandwave. "Ninja vs Salter: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-salter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ninja-kitchen-vs-salter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.