--- title: "Nilfisk vs Stihl: Which is searched more in New Zealand?" description: "Is Nilfisk or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pressure washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nilfisk-vs-stihl" publisher: "Brandwave" --- # Nilfisk vs Stihl: Which is searched more in New Zealand? Is Nilfisk or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pressure washer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nilfisk and Stihl - **Competitive set**: Pressure washer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nilfisk Share of Search**: 1.7% - **Stihl Share of Search**: 29.8% ## Is Nilfisk or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Nilfisk among pressure washer brands in New Zealand. Stihl had about 8,600 branded searches, while Nilfisk had 500. Stihl made up 29.8% of all pressure washer brand searches we track, and Nilfisk accounted for 1.7%. - Stihl was ahead of Nilfisk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nilfisk’s share of searches among pressure washer brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 700 to 500. - Across the 12 months ending September 2026, Stihl’s share of searches among pressure washer brands in New Zealand moved from 31.8% to 29.8%, and its estimated monthly branded searches moved from 9K to 8.6K. ## Top pressure washer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nilfisk did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Karcher | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gerni | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Stihl | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Ozito | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nilfisk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pressure washer brands - Asked ChatGPT "Which pressure washer brand should I buy in New Zealand?": 1. Karcher, 2. Stihl, 3. Ryobi, 4. Bosch - Asked ChatGPT "What are the best pressure washer brands in New Zealand?": 1. Karcher, 2. Gerni, 3. Ryobi, 4. Stihl, 5. Ozito - Asked ChatGPT "What's the best pressure washer brand in New Zealand for a driveway?": 1. Karcher, 2. Ryobi, 3. Gerni - Searched Google, AI Overview "water blaster nz": 1. Karcher, 2. Ryobi, 3. Gerni, 4. Bosch, 5. Stihl - Searched Google, AI Overview "pressure washer for driveway": 1. Bosch Not named in any answer: Nilfisk. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pressure washer brands in September 2026? - In September 2026, Stihl lost share of searches among pressure washer brands in New Zealand, from 31.4% to 29.8%. - Estimated monthly branded searches for Nilfisk in New Zealand fell 28.6% over 12 measured months, from 700 to 500 in September 2026. ## Month by month | Month | Nilfisk estimated searches | Nilfisk Share of Search | Nilfisk rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 2.5% | 5 | 9K | 31.8% | 1 | | Nov 2025 | 660 | 1.9% | 5 | 11.2K | 31.5% | 1 | | Dec 2025 | 550 | 1.6% | 5 | 10.6K | 30.2% | 1 | | Jan 2026 | 660 | 2.2% | 5 | 10.4K | 34.5% | 1 | | Feb 2026 | 390 | 1.5% | 5 | 10.4K | 39.7% | 1 | | Mar 2026 | 430 | 1.7% | 5 | 8.9K | 34.6% | 1 | | Apr 2026 | 460 | 1.8% | 5 | 9K | 35.5% | 1 | | May 2026 | 330 | 1.3% | 5 | 10.6K | 42% | 1 | | Jun 2026 | 390 | 1.6% | 5 | 8.5K | 35.8% | 1 | | Jul 2026 | 390 | 1.5% | 5 | 8.4K | 33.3% | 1 | | Aug 2026 | 460 | 1.7% | 5 | 8.5K | 31.4% | 1 | | Sep 2026 | 500 | 1.7% | 5 | 8.6K | 29.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nilfisk’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nilfisk**: Measured on the search terms “nilfisk pressure washer”, “nilfisk water blaster” and “nilfisk waterblaster”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter” and “stihl hedge trimmer”, summed into one figure. - [Nilfisk profile](/demand/nz/brands/nilfisk) - [Stihl profile](/demand/nz/brands/stihl) - [All pressure washer brands in New Zealand](/demand/nz/categories/nz-pressure-washer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nilfisk or Stihl more popular in search? In September 2026, Stihl had more branded searches than Nilfisk among pressure washer brands in New Zealand. Stihl had about 8,600 branded searches, while Nilfisk had 500. Stihl made up 29.8% of all pressure washer brand searches we track, and Nilfisk accounted for 1.7%. ## Cite this page Brandwave. "Nilfisk vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nilfisk-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nilfisk-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.