--- title: "Nike vs Select: Which is searched more in New Zealand?" description: "Is Nike or Select more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nike-vs-select-sport" publisher: "Brandwave" --- # Nike vs Select: Which is searched more in New Zealand? Is Nike or Select more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike and Select - **Competitive set**: Football brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nike Share of Search**: 43.2% - **Select Share of Search**: 0.04% ## Is Nike or Select more popular in search? - In September 2026, Nike had more branded searches than Select among football brands in New Zealand. Nike had about 72,700 branded searches, while Select had 70. Nike made up 43.2% of all football brand searches we track, and Select accounted for 0.04%. - Nike was ahead of Select in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nike’s share of searches among football brands in New Zealand moved from 47.1% to 43.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K. - Across the 12 months ending September 2026, Select’s share of searches among football brands in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 70. ## Top football brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Select was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Select in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitre | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Puma | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Select | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about football brands - Asked ChatGPT "Which football brand should I buy in New Zealand?": 1. Adidas, 2. Nike, 3. Select, 4. Mitre - Asked ChatGPT "What are the best football brands in New Zealand?": 1. Adidas, 2. Nike, 3. Puma, 4. Mitre - Asked ChatGPT "What's the best football brand in New Zealand for a training match?": 1. Mitre, 2. Adidas, 3. Nike, 4. Puma - Searched Google, AI Overview "size 5 football": 1. Adidas, 2. Nike, 3. Mitre - Searched Google, AI Overview "soccer ball brands": 1. Adidas, 2. Nike, 3. Puma, 4. Mitre, 5. Select Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand football brands in September 2026? - In September 2026, Nike lost share of searches among football brands in New Zealand, from 45.1% to 43.2%. - In September 2026, Select rose from 5th to 4th among football brands in New Zealand. ## Month by month | Month | Nike estimated searches | Nike Share of Search | Nike rank | Select estimated searches | Select Share of Search | Select rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.1K | 47.1% | 1 | 70 | 0.04% | 4 | | Nov 2025 | 101K | 48.5% | 1 | 40 | 0.02% | 5 | | Dec 2025 | 105K | 50.4% | 1 | 40 | 0.02% | 5 | | Jan 2026 | 82.1K | 51.8% | 1 | 40 | 0.03% | 5 | | Feb 2026 | 65.6K | 48.8% | 1 | 30 | 0.02% | 5 | | Mar 2026 | 76.9K | 46.3% | 1 | 40 | 0.02% | 4 | | Apr 2026 | 72.8K | 45.7% | 1 | 70 | 0.04% | 4 | | May 2026 | 76.5K | 44.4% | 1 | 50 | 0.03% | 5 | | Jun 2026 | 77.5K | 41.9% | 1 | 50 | 0.03% | 5 | | Jul 2026 | 76.5K | 42.4% | 1 | 70 | 0.04% | 5 | | Aug 2026 | 80.7K | 45.1% | 1 | 50 | 0.03% | 5 | | Sep 2026 | 72.7K | 43.2% | 1 | 70 | 0.04% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike’s and Select’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure. - **Select**: Measured on the search term “select football”. - [Nike profile](/demand/nz/brands/nike) - [Select profile](/demand/nz/brands/select-sport) - [All football brands in New Zealand](/demand/nz/categories/nz-soccer-ball-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nike or Select more popular in search? In September 2026, Nike had more branded searches than Select among football brands in New Zealand. Nike had about 72,700 branded searches, while Select had 70. Nike made up 43.2% of all football brand searches we track, and Select accounted for 0.04%. ## Cite this page Brandwave. "Nike vs Select: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nike-vs-select-sport This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nike-vs-select-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.