--- title: "Nike Training Club vs Strava: Which is searched more in New Zealand?" description: "Is Nike Training Club or Strava more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nike-training-club-vs-strava" publisher: "Brandwave" --- # Nike Training Club vs Strava: Which is searched more in New Zealand? Is Nike Training Club or Strava more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike Training Club and Strava - **Competitive set**: Fitness apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nike Training Club Share of Search**: 0.26% - **Strava Share of Search**: 26.7% ## Is Nike Training Club or Strava more popular in search? - In September 2026, Strava had more branded searches than Nike Training Club among fitness apps in New Zealand. Strava had about 9,130 branded searches, while Nike Training Club had 90. Strava made up 26.7% of all fitness app searches we track, and Nike Training Club accounted for 0.26%. - Strava was ahead of Nike Training Club in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nike Training Club’s share of searches among fitness apps in New Zealand moved from 0.45% to 0.26%, and its estimated monthly branded searches moved from 210 to 90. - Across the 12 months ending September 2026, Strava’s share of searches among fitness apps in New Zealand moved from 19.9% to 26.7%, and its estimated monthly branded searches moved from 9.3K to 9.1K. ## Top fitness apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Strava was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nike Training Club was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike Training Club and Strava were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Strava | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Nike Training Club | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hevy | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MyFitnessPal | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cronometer | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Les Mills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sweat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Centr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fitness apps - Asked ChatGPT "Which fitness app should I use in New Zealand?": 1. Nike Training Club, 2. Strava, 3. MyFitnessPal - Asked ChatGPT "What are the best fitness apps in New Zealand?": 1. Strava, 2. Nike Training Club, 3. Hevy, 4. Cronometer, 5. MyFitnessPal - Asked ChatGPT "What's the best fitness app in New Zealand for workouts and tracking?": 1. Hevy, 2. Strava - Searched Google, AI Overview "calorie tracker app": 1. MyFitnessPal, 2. Cronometer - Searched Google, AI Overview "best fitness app": 1. Nike Training Club, 2. Strava, 3. Hevy Not named in any answer: Les Mills, Peloton, Sweat and Centr. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fitness apps in September 2026? - Estimated monthly branded searches for Nike Training Club in New Zealand fell 57.1% over 12 measured months, from 210 to 90 in September 2026. ## Month by month | Month | Nike Training Club estimated searches | Nike Training Club Share of Search | Nike Training Club rank | Strava estimated searches | Strava Share of Search | Strava rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.45% | 7 | 9.3K | 19.9% | 2 | | Nov 2025 | 170 | 0.43% | 8 | 9.3K | 23.6% | 2 | | Dec 2025 | 140 | 0.42% | 8 | 9.3K | 28.1% | 2 | | Jan 2026 | 210 | 0.42% | 9 | 12K | 23.9% | 2 | | Feb 2026 | 90 | 0.21% | 9 | 11.6K | 27.6% | 2 | | Mar 2026 | 110 | 0.27% | 9 | 11.3K | 27.9% | 2 | | Apr 2026 | 110 | 0.28% | 9 | 9.5K | 23.9% | 2 | | May 2026 | 90 | 0.22% | 9 | 9.5K | 23% | 2 | | Jun 2026 | 90 | 0.19% | 9 | 9.4K | 19.9% | 2 | | Jul 2026 | 90 | 0.27% | 9 | 7.8K | 23.4% | 2 | | Aug 2026 | 70 | 0.2% | 9 | 9.5K | 27% | 2 | | Sep 2026 | 90 | 0.26% | 9 | 9.1K | 26.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike Training Club’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike Training Club**: Measured on the search term “nike training club”. - **Strava**: Measured on the search terms “strava”, “strava app”, “strava fitness”, “strava fitness tracker”, “strava running”, “strava watch”, “strava web” and “strava workout”, summed into one figure. - [Nike Training Club profile](/demand/nz/brands/nike-training-club) - [Strava profile](/demand/nz/brands/strava) - [All fitness apps in New Zealand](/demand/nz/categories/nz-fitness-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nike Training Club or Strava more popular in search? In September 2026, Strava had more branded searches than Nike Training Club among fitness apps in New Zealand. Strava had about 9,130 branded searches, while Nike Training Club had 90. Strava made up 26.7% of all fitness app searches we track, and Nike Training Club accounted for 0.26%. ## Cite this page Brandwave. "Nike Training Club vs Strava: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nike-training-club-vs-strava This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nike-training-club-vs-strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.