---
title: "Night 'n Day vs SuperValue: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Night 'n Day or SuperValue? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/night-n-day-vs-supervalue"
publisher: "Brandwave"
---

# Night 'n Day vs SuperValue: Which is more popular by branded search in New Zealand?

Which is more popular in search, Night 'n Day or SuperValue? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Night 'n Day and SuperValue
- **Competitive set**: Supermarkets
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Night 'n Day Share of Search**: 1.3%
- **SuperValue Share of Search**: 0.07%

## Which is more popular in search, Night 'n Day or SuperValue?

- In August 2026, Night 'n Day had more branded searches than SuperValue among supermarkets in New Zealand. Night 'n Day was estimated to have 24.6K branded searches compared to SuperValue’s 1.4K, and held a 1.3% Share of Search versus SuperValue’s 0.07%.
- Night 'n Day was ahead of SuperValue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among supermarkets in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 24.6K.
- Across the 11 months ending August 2026, SuperValue’s estimated Share of Search among supermarkets in New Zealand moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 1.9K to 1.4K.

## How did search popularity change for New Zealand supermarkets in August 2026?

- Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.

## Month by month

| Month | Night 'n Day estimated searches | Night 'n Day Share of Search | Night 'n Day rank | SuperValue estimated searches | SuperValue Share of Search | SuperValue rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 1.4% | 7 | 1.9K | 0.1% | 8 |
| Nov 2025 | 32.1K | 1.6% | 7 | 1.7K | 0.08% | 8 |
| Dec 2025 | 39.2K | 1.5% | 7 | 2.5K | 0.1% | 8 |
| Jan 2026 | 37.8K | 1.9% | 7 | 2K | 0.1% | 8 |
| Feb 2026 | 35.6K | 2% | 7 | 1.4K | 0.07% | 8 |
| Mar 2026 | 35.6K | 1.7% | 7 | 1.6K | 0.08% | 8 |
| Apr 2026 | 34.7K | 1.7% | 7 | 2K | 0.1% | 8 |
| May 2026 | 29.8K | 1.6% | 7 | 1.6K | 0.09% | 8 |
| Jun 2026 | 26.4K | 1.6% | 7 | 1.4K | 0.08% | 8 |
| Jul 2026 | 26.4K | 1.5% | 7 | 1.1K | 0.06% | 8 |
| Aug 2026 | 24.6K | 1.3% | 7 | 1.4K | 0.07% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Night 'n Day’s and SuperValue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Night 'n Day**: Measured on the search terms “night n day”, “night n day alexandra”, “night n day church street”, “night n day courtenay place”, “night n day cuba”, “night n day cuba street”, “night n day deals”, “night n day east tamaki”, “night n day gore”, “night n day hagley”, “night n day henderson”, “night n day kaikorai valley”, “night n day milton”, “night n day near me”, “night n day new zealand”, “night n day nz”, “night n day octagon”, “night n day shotover”, “night n day store”, “night n day tahuna”, “night n day taranaki street”, “nightnday co nz”, “nightnday near me” and “nightnday nz”, summed into one figure.
- **SuperValue**: Measured on the search terms “supervalue”, “supervalue groceries” and “supervalue supermarket”, summed into one figure.

- [Night 'n Day profile](/demand/nz/brands/night-n-day)
- [SuperValue profile](/demand/nz/brands/supervalue)
- [All supermarkets in New Zealand](/demand/nz/categories/supermarkets): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Night 'n Day or SuperValue?

In August 2026, Night 'n Day had more branded searches than SuperValue among supermarkets in New Zealand. Night 'n Day was estimated to have 24.6K branded searches compared to SuperValue’s 1.4K, and held a 1.3% Share of Search versus SuperValue’s 0.07%.

## Cite this page

Brandwave. "Night 'n Day vs SuperValue: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/night-n-day-vs-supervalue

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/night-n-day-vs-supervalue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.