--- title: "Night 'n Day vs PAK’nSAVE: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Night 'n Day or PAK’nSAVE? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/night-n-day-vs-paknsave" publisher: "Brandwave" --- # Night 'n Day vs PAK’nSAVE: Which is more popular by branded search in New Zealand? Which is more popular in search, Night 'n Day or PAK’nSAVE? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Night 'n Day and PAK’nSAVE - **Competitive set**: Supermarkets - **Market**: New Zealand - **Month measured**: Aug 2026 - **Night 'n Day Share of Search**: 1.3% - **PAK’nSAVE Share of Search**: 30.6% ## Which is more popular in search, Night 'n Day or PAK’nSAVE? - In August 2026, PAK’nSAVE had more branded searches than Night 'n Day among supermarkets in New Zealand. PAK’nSAVE was estimated to have 561K branded searches compared to Night 'n Day’s 24.6K, and held a 30.6% Share of Search versus Night 'n Day’s 1.3%. - PAK’nSAVE was ahead of Night 'n Day in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Night 'n Day’s estimated Share of Search among supermarkets in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 24.6K. - Across the 11 months ending August 2026, PAK’nSAVE’s estimated Share of Search among supermarkets in New Zealand moved from 34.7% to 30.6%, and its estimated monthly branded searches moved from 660K to 561K. ## How did search popularity change for New Zealand supermarkets in August 2026? - In August 2026, PAK’nSAVE lost estimated Share of Search among supermarkets in New Zealand, from 31.8% to 30.6%. ## Month by month | Month | Night 'n Day estimated searches | Night 'n Day Share of Search | Night 'n Day rank | PAK’nSAVE estimated searches | PAK’nSAVE Share of Search | PAK’nSAVE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 1.4% | 7 | 660K | 34.7% | 1 | | Nov 2025 | 32.1K | 1.6% | 7 | 660K | 32.7% | 2 | | Dec 2025 | 39.2K | 1.5% | 7 | 808K | 31.6% | 2 | | Jan 2026 | 37.8K | 1.9% | 7 | 660K | 32.5% | 2 | | Feb 2026 | 35.6K | 2% | 7 | 541K | 29.7% | 2 | | Mar 2026 | 35.6K | 1.7% | 7 | 660K | 31.5% | 2 | | Apr 2026 | 34.7K | 1.7% | 7 | 660K | 31.9% | 2 | | May 2026 | 29.8K | 1.6% | 7 | 560K | 31% | 2 | | Jun 2026 | 26.4K | 1.6% | 7 | 560K | 33.5% | 2 | | Jul 2026 | 26.4K | 1.5% | 7 | 560K | 31.8% | 2 | | Aug 2026 | 24.6K | 1.3% | 7 | 561K | 30.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Night 'n Day’s and PAK’nSAVE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Night 'n Day**: Measured on the search terms “night n day”, “night n day alexandra”, “night n day church street”, “night n day courtenay place”, “night n day cuba”, “night n day cuba street”, “night n day deals”, “night n day east tamaki”, “night n day gore”, “night n day hagley”, “night n day henderson”, “night n day kaikorai valley”, “night n day milton”, “night n day near me”, “night n day new zealand”, “night n day nz”, “night n day octagon”, “night n day shotover”, “night n day store”, “night n day tahuna”, “night n day taranaki street”, “nightnday co nz”, “nightnday near me” and “nightnday nz”, summed into one figure. - **PAK’nSAVE**: Measured on the search terms “pak n save”, “pak n save groceries”, “pak n save supermarket” and “paknsave”, summed into one figure. - [Night 'n Day profile](/demand/nz/brands/night-n-day) - [PAK’nSAVE profile](/demand/nz/brands/paknsave) - [All supermarkets in New Zealand](/demand/nz/categories/supermarkets): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Night 'n Day or PAK’nSAVE? In August 2026, PAK’nSAVE had more branded searches than Night 'n Day among supermarkets in New Zealand. PAK’nSAVE was estimated to have 561K branded searches compared to Night 'n Day’s 24.6K, and held a 30.6% Share of Search versus Night 'n Day’s 1.3%. ## Cite this page Brandwave. "Night 'n Day vs PAK’nSAVE: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/night-n-day-vs-paknsave This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/night-n-day-vs-paknsave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.