--- title: "NielsenIQ vs Research First: Which is searched more in New Zealand?" description: "Is NielsenIQ or Research First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nielseniq-vs-research-first" publisher: "Brandwave" --- # NielsenIQ vs Research First: Which is searched more in New Zealand? Is NielsenIQ or Research First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NielsenIQ and Research First - **Competitive set**: Market research companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **NielsenIQ Share of Search**: 17% - **Research First Share of Search**: 1.2% ## Is NielsenIQ or Research First more popular in search? - In September 2026, NielsenIQ had more branded searches than Research First among market research companies in New Zealand. NielsenIQ had about 720 branded searches, while Research First had 50. NielsenIQ made up 17% of all market research company searches we track, and Research First accounted for 1.2%. - NielsenIQ was ahead of Research First in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies in New Zealand moved from 23.1% to 17%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Research First’s share of searches among market research companies in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches held steady at 50. ## Top market research companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NielsenIQ was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Research First was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NielsenIQ was listed before Research First in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kantar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ipsos | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | NielsenIQ | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Perceptive | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Research First | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Verian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Talbot Mills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nielsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Horizon Research | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research companies - Asked ChatGPT "Which market research company should I hire in New Zealand?": 1. Kantar, 2. Research First - Asked ChatGPT "What are the best market research companies in New Zealand?": 1. Kantar, 2. Perceptive - Asked ChatGPT "What's the best market research company in New Zealand for customer insights?": 1. Kantar, 2. Ipsos, 3. Perceptive - Searched Google, AI Overview "market research companies": 1. Ipsos, 2. Kantar, 3. NielsenIQ - Searched Google, AI Overview "best market research company": 1. Kantar, 2. NielsenIQ Not named in any answer: Verian, Talbot Mills, Nielsen and Horizon Research. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand market research companies in September 2026? - In September 2026, NielsenIQ lost share of searches among market research companies in New Zealand, from 18% to 17%. ## Month by month | Month | NielsenIQ estimated searches | NielsenIQ Share of Search | NielsenIQ rank | Research First estimated searches | Research First Share of Search | Research First rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 23.1% | 2 | 50 | 1.6% | 9 | | Nov 2025 | 720 | 20.6% | 2 | 40 | 1.1% | 9 | | Dec 2025 | 480 | 19.5% | 2 | 50 | 2% | 8 | | Jan 2026 | 590 | 19.9% | 2 | 320 | 10.8% | 3 | | Feb 2026 | 480 | 17.1% | 2 | 50 | 1.8% | 8 | | Mar 2026 | 720 | 19% | 2 | 40 | 1.1% | 8 | | Apr 2026 | 590 | 17% | 2 | 40 | 1.1% | 9 | | May 2026 | 720 | 15.5% | 3 | 50 | 1.1% | 7 | | Jun 2026 | 590 | 14.3% | 3 | 50 | 1.2% | 7 | | Jul 2026 | 590 | 16.4% | 3 | 50 | 1.4% | 7 | | Aug 2026 | 720 | 18% | 2 | 50 | 1.3% | 8 | | Sep 2026 | 720 | 17% | 2 | 50 | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using NielsenIQ’s and Research First’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NielsenIQ**: Measured on the search terms “nielsen iq” and “nielseniq”, summed into one figure. - **Research First**: Measured on the search term “research first”. - [NielsenIQ profile](/demand/nz/brands/nielseniq) - [Research First profile](/demand/nz/brands/research-first) - [All market research companies in New Zealand](/demand/nz/categories/nz-market-research-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NielsenIQ or Research First more popular in search? In September 2026, NielsenIQ had more branded searches than Research First among market research companies in New Zealand. NielsenIQ had about 720 branded searches, while Research First had 50. NielsenIQ made up 17% of all market research company searches we track, and Research First accounted for 1.2%. ## Cite this page Brandwave. "NielsenIQ vs Research First: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nielseniq-vs-research-first This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nielseniq-vs-research-first. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.