---
title: "Nielsen vs Talbot Mills: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nielsen or Talbot Mills? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nielsen-vs-talbot-mills"
publisher: "Brandwave"
---

# Nielsen vs Talbot Mills: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nielsen or Talbot Mills? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nielsen and Talbot Mills
- **Competitive set**: Market research companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nielsen Share of Search**: 3.5%
- **Talbot Mills Share of Search**: 4.7%

## Which is more popular in search, Nielsen or Talbot Mills?

- In August 2026, Talbot Mills had more branded searches than Nielsen among market research companies in New Zealand. Talbot Mills was estimated to have 190 branded searches compared to Nielsen’s 140, and held a 4.7% Share of Search versus Nielsen’s 3.5%.
- The lead changed hands 3 times in the 11 months ending August 2026: Talbot Mills took it in April 2026, Nielsen took it in July 2026, Talbot Mills took it in August 2026.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand moved from 4% to 4.7%, and its estimated monthly branded searches moved from 130 to 190.

## How did search popularity change for New Zealand market research companies in August 2026?

- In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
- In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.

## Month by month

| Month | Nielsen estimated searches | Nielsen Share of Search | Nielsen rank | Talbot Mills estimated searches | Talbot Mills Share of Search | Talbot Mills rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 5.3% | 4 | 130 | 4% | 5 |
| Nov 2025 | 130 | 3.5% | 5 | 110 | 3% | 6 |
| Dec 2025 | 110 | 4.2% | 4 | 70 | 2.7% | 6 |
| Jan 2026 | 120 | 4% | 5 | 60 | 2% | 6 |
| Feb 2026 | 190 | 6% | 4 | 70 | 2.2% | 5 |
| Mar 2026 | 200 | 5.1% | 4 | 190 | 4.8% | 5 |
| Apr 2026 | 160 | 4.3% | 5 | 220 | 6% | 4 |
| May 2026 | 210 | 4.2% | 5 | 280 | 5.6% | 4 |
| Jun 2026 | 130 | 2.9% | 5 | 200 | 4.4% | 4 |
| Jul 2026 | 170 | 4.3% | 4 | 160 | 4% | 5 |
| Aug 2026 | 140 | 3.5% | 5 | 190 | 4.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nielsen’s and Talbot Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nielsen**: Measured on the search terms “nielsen market research”, “nielsen ratings”, “nielsen research” and “nielsen survey”, summed into one figure.
- **Talbot Mills**: Measured on the search terms “talbot mills” and “talbot mills research”, summed into one figure.

- [Nielsen profile](/demand/nz/brands/nielsen)
- [Talbot Mills profile](/demand/nz/brands/talbot-mills)
- [All market research companies in New Zealand](/demand/nz/categories/nz-market-research-companies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nielsen or Talbot Mills?

In August 2026, Talbot Mills had more branded searches than Nielsen among market research companies in New Zealand. Talbot Mills was estimated to have 190 branded searches compared to Nielsen’s 140, and held a 4.7% Share of Search versus Nielsen’s 3.5%.

## Cite this page

Brandwave. "Nielsen vs Talbot Mills: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nielsen-vs-talbot-mills

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nielsen-vs-talbot-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.