--- title: "Nicol Realty vs Todd & Co Realty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nicol Realty or Todd & Co Realty? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-todd-co-realty" publisher: "Brandwave" --- # Nicol Realty vs Todd & Co Realty: Which is more popular by branded search in New Zealand? Which is more popular in search, Nicol Realty or Todd & Co Realty? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nicol Realty and Todd & Co Realty - **Competitive set**: Invercargill real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nicol Realty Share of Search**: 0.04% - **Todd & Co Realty Share of Search**: 0.09% ## Which is more popular in search, Nicol Realty or Todd & Co Realty? - In August 2026, Todd & Co Realty had more branded searches than Nicol Realty among invercargill real estate agencies in New Zealand. Todd & Co Realty was estimated to have 90 branded searches compared to Nicol Realty’s 40, and held a 0.09% Share of Search versus Nicol Realty’s 0.04%. - Todd & Co Realty was ahead of Nicol Realty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from <0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 40. - Across the 11 months ending August 2026, Todd & Co Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 130 to 90. ## How did search popularity change for New Zealand invercargill real estate agencies in August 2026? - Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for Todd & Co Realty in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026. ## Month by month | Month | Nicol Realty estimated searches | Nicol Realty Share of Search | Nicol Realty rank | Todd & Co Realty estimated searches | Todd & Co Realty Share of Search | Todd & Co Realty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | <0.01% | 7 | 130 | 0.11% | 6 | | Nov 2025 | 60 | 0.05% | 7 | 90 | 0.08% | 6 | | Dec 2025 | 20 | 0.02% | 7 | 90 | 0.1% | 6 | | Jan 2026 | 80 | 0.07% | 7 | 90 | 0.08% | 6 | | Feb 2026 | 50 | 0.04% | 7 | 90 | 0.08% | 6 | | Mar 2026 | 90 | 0.07% | 7 | 110 | 0.09% | 6 | | Apr 2026 | 70 | 0.06% | 7 | 90 | 0.08% | 6 | | May 2026 | 50 | 0.05% | 7 | 130 | 0.12% | 6 | | Jun 2026 | 40 | 0.04% | 7 | 90 | 0.09% | 6 | | Jul 2026 | 50 | 0.05% | 7 | 120 | 0.12% | 6 | | Aug 2026 | 40 | 0.04% | 7 | 90 | 0.09% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nicol Realty’s and Todd & Co Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nicol Realty**: Measured on the search terms “nicol realty” and “nicol realty invercargill”, summed into one figure. - **Todd & Co Realty**: Measured on the search terms “todd & co realty”, “todd & co realty invercargill”, “todd and co realty” and “todd and co realty invercargill”, summed into one figure. - [Nicol Realty profile](/demand/nz/brands/nicol-realty) - [Todd & Co Realty profile](/demand/nz/brands/todd-co-realty) - [All invercargill real estate agencies in New Zealand](/demand/nz/categories/nz-invercargill-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nicol Realty or Todd & Co Realty? In August 2026, Todd & Co Realty had more branded searches than Nicol Realty among invercargill real estate agencies in New Zealand. Todd & Co Realty was estimated to have 90 branded searches compared to Nicol Realty’s 40, and held a 0.09% Share of Search versus Nicol Realty’s 0.04%. ## Cite this page Brandwave. "Nicol Realty vs Todd & Co Realty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-todd-co-realty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-todd-co-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.