--- title: "Nicol Realty vs SW Real Estate: Which is searched more in New Zealand?" description: "Is Nicol Realty or SW Real Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-sw-real-estate" publisher: "Brandwave" --- # Nicol Realty vs SW Real Estate: Which is searched more in New Zealand? Is Nicol Realty or SW Real Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nicol Realty and SW Real Estate - **Competitive set**: Invercargill real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nicol Realty Share of Search**: 0.61% - **SW Real Estate Share of Search**: 0.61% ## Is Nicol Realty or SW Real Estate more popular in search? - In September 2026, Nicol Realty and SW Real Estate were level in searches among Invercargill real estate agencies in New Zealand, with an estimated 20 branded searches each, at 0.61% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Nicol Realty took it in November 2025, SW Real Estate took it in May 2026, Nicol Realty took it in July 2026. - Across the 12 months ending September 2026, Nicol Realty’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.28% to 0.61%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, SW Real Estate’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.56% to 0.61%, and its estimated monthly branded searches held steady at 20. ## Top Invercargill real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, SW Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. Nicol Realty did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 3 of 3 | | Bayleys | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Raine & Horne | 4th | 2 of 3 | 2 of 3 | | SW Real Estate | 5th | 2 of 3 | 2 of 3 | | Professionals Real Estate | Not ranked | 0 of 3 | 0 of 3 | | One Agency | Not ranked | 0 of 3 | 0 of 3 | | Todd & Co Realty | Not ranked | 0 of 3 | 0 of 3 | | Nicol Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Invercargill real estate agencies - Asked ChatGPT "Which real estate agency should I use in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. SW Real Estate - Asked ChatGPT "What are the best real estate agencies in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. Raine & Horne, 5. SW Real Estate - Asked ChatGPT "What's the best real estate agency in Invercargill, New Zealand for a property sale?": 1. Harcourts, 2. Ray White, 3. Bayleys, 4. Raine & Horne Not named in any answer: Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill real estate agencies in September 2026? - In September 2026, Nicol Realty fell from 7th to 8th among Invercargill real estate agencies in New Zealand. ## Month by month | Month | Nicol Realty estimated searches | Nicol Realty Share of Search | Nicol Realty rank | SW Real Estate estimated searches | SW Real Estate Share of Search | SW Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.28% | 9 | 20 | 0.56% | 8 | | Nov 2025 | 50 | 1.3% | 5 | 30 | 0.78% | 9 | | Dec 2025 | 20 | 0.64% | 8 | 10 | 0.32% | 9 | | Jan 2026 | 40 | 1.1% | 7 | 40 | 1.1% | 8 | | Feb 2026 | 30 | 0.82% | 8 | 30 | 0.82% | 9 | | Mar 2026 | 60 | 1.5% | 6 | 30 | 0.75% | 9 | | Apr 2026 | 40 | 1.3% | 7 | 10 | 0.32% | 9 | | May 2026 | 30 | 0.84% | 9 | 40 | 1.1% | 8 | | Jun 2026 | 30 | 0.85% | 8 | 30 | 0.85% | 9 | | Jul 2026 | 40 | 1.2% | 6 | 30 | 0.89% | 9 | | Aug 2026 | 30 | 0.98% | 7 | 30 | 0.98% | 9 | | Sep 2026 | 20 | 0.61% | 8 | 20 | 0.61% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Nicol Realty’s and SW Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nicol Realty**: Measured on the search terms “nicol realty” and “nicol realty invercargill”, summed into one figure. - **SW Real Estate**: Measured on the search term “sw real estate”. - [Nicol Realty profile](/demand/nz/brands/nicol-realty) - [SW Real Estate profile](/demand/nz/brands/sw-real-estate) - [All Invercargill real estate agencies in New Zealand](/demand/nz/locations/invercargill/real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nicol Realty or SW Real Estate more popular in search? In September 2026, Nicol Realty and SW Real Estate were level in searches among Invercargill real estate agencies in New Zealand, with an estimated 20 branded searches each, at 0.61% of the total each. ## Cite this page Brandwave. "Nicol Realty vs SW Real Estate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-sw-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-sw-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.