--- title: "Nicol Realty vs Raine & Horne: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nicol Realty or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-raine-and-horne" publisher: "Brandwave" --- # Nicol Realty vs Raine & Horne: Which is more popular by branded search in New Zealand? Which is more popular in search, Nicol Realty or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nicol Realty and Raine & Horne - **Competitive set**: Invercargill real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nicol Realty Share of Search**: 0.04% - **Raine & Horne Share of Search**: 2.4% ## Which is more popular in search, Nicol Realty or Raine & Horne? - In August 2026, Raine & Horne had more branded searches than Nicol Realty among invercargill real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to Nicol Realty’s 40, and held a 2.4% Share of Search versus Nicol Realty’s 0.04%. - Raine & Horne was ahead of Nicol Realty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from <0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 40. - Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 3.1K to 2.4K. ## How did search popularity change for New Zealand invercargill real estate agencies in August 2026? - Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026. ## Month by month | Month | Nicol Realty estimated searches | Nicol Realty Share of Search | Nicol Realty rank | Raine & Horne estimated searches | Raine & Horne Share of Search | Raine & Horne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | <0.01% | 7 | 3.1K | 2.6% | 3 | | Nov 2025 | 60 | 0.05% | 7 | 3.1K | 2.6% | 3 | | Dec 2025 | 20 | 0.02% | 7 | 2.3K | 2.4% | 3 | | Jan 2026 | 80 | 0.07% | 7 | 3K | 2.6% | 3 | | Feb 2026 | 50 | 0.04% | 7 | 3.5K | 3% | 3 | | Mar 2026 | 90 | 0.07% | 7 | 2.9K | 2.2% | 3 | | Apr 2026 | 70 | 0.06% | 7 | 2.6K | 2.3% | 3 | | May 2026 | 50 | 0.05% | 7 | 3K | 2.8% | 3 | | Jun 2026 | 40 | 0.04% | 7 | 2.6K | 2.5% | 3 | | Jul 2026 | 50 | 0.05% | 7 | 2.5K | 2.5% | 3 | | Aug 2026 | 40 | 0.04% | 7 | 2.4K | 2.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nicol Realty’s and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nicol Realty**: Measured on the search terms “nicol realty” and “nicol realty invercargill”, summed into one figure. - **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne invercargill”, “raine & horne new zealand”, “raine & horne nz”, “raine & horne real estate”, “raine & horne real estate blenheim”, “raine & horne timaru”, “raine and horne”, “raine and horne blenheim”, “raine and horne invercargill”, “raine and horne nz”, “raine and horne real estate”, “raine and horne real estate agents”, “raine and horne timaru”, “raine&horne”, “raineand horne” and “raineandhorne”, summed into one figure. - [Nicol Realty profile](/demand/nz/brands/nicol-realty) - [Raine & Horne profile](/demand/nz/brands/raine-and-horne) - [All invercargill real estate agencies in New Zealand](/demand/nz/categories/nz-invercargill-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nicol Realty or Raine & Horne? In August 2026, Raine & Horne had more branded searches than Nicol Realty among invercargill real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to Nicol Realty’s 40, and held a 2.4% Share of Search versus Nicol Realty’s 0.04%. ## Cite this page Brandwave. "Nicol Realty vs Raine & Horne: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-raine-and-horne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nicol-realty-vs-raine-and-horne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.