--- title: "Nick Scali vs Simon James: Which is searched more in New Zealand?" description: "Is Nick Scali or Simon James more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nick-scali-vs-simon-james-design" publisher: "Brandwave" --- # Nick Scali vs Simon James: Which is searched more in New Zealand? Is Nick Scali or Simon James more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nick Scali and Simon James - **Competitive set**: Designer furniture stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nick Scali Share of Search**: 24.1% - **Simon James Share of Search**: 4.4% ## Is Nick Scali or Simon James more popular in search? - In September 2026, Nick Scali had more branded searches than Simon James among designer furniture stores in New Zealand. Nick Scali had about 11,200 branded searches, while Simon James had 2,070. Nick Scali made up 24.1% of all designer furniture store searches we track, and Simon James accounted for 4.4%. - Nick Scali was ahead of Simon James in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nick Scali’s share of searches among designer furniture stores in New Zealand moved from 21.4% to 24.1%, and its estimated monthly branded searches moved from 11.1K to 11.2K. - Across the 12 months ending September 2026, Simon James’ share of searches among designer furniture stores in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 2.5K to 2.1K. ## Top designer furniture stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simon James was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nick Scali did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Matisse | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Dawson & Co | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Simon James | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Good Form | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TRENZSEATER | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McKenzie & Willis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Città | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nick Scali | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifestyle Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sue-e Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bauhaus | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about designer furniture stores - Asked ChatGPT "Which designer furniture store should I shop at in New Zealand?": 1. Matisse, 2. McKenzie & Willis, 3. TRENZSEATER - Asked ChatGPT "What are the best designer furniture stores in New Zealand?": 1. Matisse, 2. Simon James, 3. Dawson & Co, 4. Città, 5. Good Form - Asked ChatGPT "What's the best designer furniture store in New Zealand for a home?": 1. Dawson & Co, 2. Good Form, 3. TRENZSEATER, 4. Simon James - Searched Google, AI Overview "best furniture store": named none of the brands we track - Searched Google, AI Overview "modern furniture nz": 1. Bauhaus Not named in any answer: Nick Scali, Lifestyle Furniture and Sue-e Furniture. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer furniture stores in September 2026? - In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%. - Estimated monthly branded searches for Simon James in New Zealand fell 16.2% over 12 measured months, from 2.5K to 2.1K in September 2026. ## Month by month | Month | Nick Scali estimated searches | Nick Scali Share of Search | Nick Scali rank | Simon James estimated searches | Simon James Share of Search | Simon James rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1K | 21.4% | 2 | 2.5K | 4.7% | 6 | | Nov 2025 | 11.6K | 20.9% | 2 | 3K | 5.4% | 6 | | Dec 2025 | 9K | 17.8% | 2 | 3K | 5.9% | 6 | | Jan 2026 | 11.8K | 23.7% | 2 | 2K | 4% | 6 | | Feb 2026 | 7.4K | 18.3% | 2 | 2.5K | 6.2% | 6 | | Mar 2026 | 7.8K | 17% | 3 | 2.5K | 5.5% | 6 | | Apr 2026 | 11.1K | 23.9% | 2 | 2K | 4.4% | 6 | | May 2026 | 11.6K | 23.3% | 2 | 2.5K | 5.1% | 6 | | Jun 2026 | 11.6K | 24.7% | 2 | 2.6K | 5.5% | 6 | | Jul 2026 | 11.1K | 24.2% | 2 | 2.6K | 5.7% | 6 | | Aug 2026 | 11.8K | 23.5% | 2 | 2K | 4.1% | 6 | | Sep 2026 | 11.2K | 24.1% | 2 | 2.1K | 4.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Nick Scali’s and Simon James’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nick Scali**: Measured on the search terms “nick scali”, “nick scali furniture”, “nick scali sale”, “nick scali shops”, “nick scali sofa”, “nickscali”, “nickscali furniture” and “nickscali sofa”, summed into one figure. - **Simon James**: Measured on the search terms “simon james design” and “simon james furniture”, summed into one figure. - [Nick Scali profile](/demand/nz/brands/nick-scali) - [Simon James profile](/demand/nz/brands/simon-james-design) - [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nick Scali or Simon James more popular in search? In September 2026, Nick Scali had more branded searches than Simon James among designer furniture stores in New Zealand. Nick Scali had about 11,200 branded searches, while Simon James had 2,070. Nick Scali made up 24.1% of all designer furniture store searches we track, and Simon James accounted for 4.4%. ## Cite this page Brandwave. "Nick Scali vs Simon James: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nick-scali-vs-simon-james-design This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nick-scali-vs-simon-james-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.