--- title: "NFL vs Super Smash: Which is searched more in New Zealand?" description: "Is NFL or Super Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nfl-vs-super-smash" publisher: "Brandwave" --- # NFL vs Super Smash: Which is searched more in New Zealand? Is NFL or Super Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NFL and Super Smash - **Competitive set**: Sports leagues - **Market**: New Zealand - **Month measured**: Sep 2026 - **NFL Share of Search**: 11.3% - **Super Smash Share of Search**: 0.01% ## Is NFL or Super Smash more popular in search? - In September 2026, NFL had more branded searches than Super Smash among sports leagues in New Zealand. NFL had about 418,000 branded searches, while Super Smash had 480. NFL made up 11.3% of all sports league searches we track, and Super Smash accounted for 0.01%. - NFL was ahead of Super Smash in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NFL’s share of searches among sports leagues in New Zealand moved from 17.3% to 11.3%, and its estimated monthly branded searches moved from 434K to 418K. - Across the 12 months ending September 2026, Super Smash’s share of searches among sports leagues in New Zealand moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 720 to 480. ## Top sports leagues in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NFL was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Super Smash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NFL and Super Smash were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Super Rugby Pacific | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | NRL | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NFL | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Premier League | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | A-League | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | NBA | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Super Smash | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | AFL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports leagues - Asked ChatGPT "Which sports league should I go to in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. Super Smash, 4. A-League - Asked ChatGPT "What are the best sports leagues in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. A-League, 4. Super Smash - Asked ChatGPT "What's the best sports league in New Zealand for live sport?": 1. Super Rugby Pacific, 2. NRL, 3. A-League - Searched Google, AI Overview "best sports league": 1. Premier League, 2. NFL, 3. NBA - Searched Google, AI Overview "pro sports leagues": 1. NFL, 2. NBA, 3. Premier League Not named in any answer: AFL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sports leagues in September 2026? - In September 2026, NFL overtook A-League and AFL to rank 3rd among sports leagues in New Zealand, with 11.3% of the searches. - Estimated monthly branded searches for Super Smash in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026. ## Month by month | Month | NFL estimated searches | NFL Share of Search | NFL rank | Super Smash estimated searches | Super Smash Share of Search | Super Smash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 434K | 17.3% | 3 | 720 | 0.03% | 8 | | Nov 2025 | 440K | 15.5% | 3 | 1.3K | 0.05% | 8 | | Dec 2025 | 443K | 14.7% | 4 | 40.5K | 1.3% | 6 | | Jan 2026 | 530K | 16.7% | 4 | 165K | 5.2% | 5 | | Feb 2026 | 90.9K | 3% | 6 | 1.9K | 0.06% | 8 | | Mar 2026 | 24.1K | 0.52% | 7 | 590 | 0.01% | 8 | | Apr 2026 | 47.8K | 0.78% | 7 | 260 | <0.01% | 8 | | May 2026 | 17K | 0.24% | 7 | 260 | <0.01% | 8 | | Jun 2026 | 16.9K | 0.48% | 7 | 210 | <0.01% | 8 | | Jul 2026 | 14.9K | 0.71% | 7 | 140 | <0.01% | 8 | | Aug 2026 | 77.6K | 2.1% | 5 | 260 | <0.01% | 8 | | Sep 2026 | 418K | 11.3% | 3 | 480 | 0.01% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using NFL’s and Super Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NFL**: Measured on the search terms “cowboys nfl”, “espn nfl draft”, “nfl”, “nfl denver broncos”, “nfl draft”, “nfl draw”, “nfl fantasy”, “nfl fixtures”, “nfl games”, “nfl games today”, “nfl jerseys”, “nfl ladder”, “nfl live”, “nfl players”, “nfl preseason”, “nfl pro bowl”, “nfl scores”, “nfl super bowl”, “nfl teams”, “nfl tickets”, “nfl today”, “nfl vikings” and “r nfl”, summed into one figure. - **Super Smash**: Measured on the search term “super smash”. - [NFL profile](/demand/nz/brands/nfl) - [Super Smash profile](/demand/nz/brands/super-smash) - [All sports leagues in New Zealand](/demand/nz/categories/nz-sports-leagues): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NFL or Super Smash more popular in search? In September 2026, NFL had more branded searches than Super Smash among sports leagues in New Zealand. NFL had about 418,000 branded searches, while Super Smash had 480. NFL made up 11.3% of all sports league searches we track, and Super Smash accounted for 0.01%. ## Cite this page Brandwave. "NFL vs Super Smash: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nfl-vs-super-smash This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nfl-vs-super-smash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.