--- title: "NFL vs NRL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NFL or NRL? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nfl-vs-nrl" publisher: "Brandwave" --- # NFL vs NRL: Which is more popular by branded search in New Zealand? Which is more popular in search, NFL or NRL? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NFL and NRL - **Competitive set**: Sports leagues - **Market**: New Zealand - **Month measured**: Aug 2026 - **NFL Share of Search**: 2.1% - **NRL Share of Search**: 76.1% ## Which is more popular in search, NFL or NRL? - In August 2026, NRL had more branded searches than NFL among sports leagues in New Zealand. NRL was estimated to have 2.9M branded searches compared to NFL’s 77.9K, and held a 76.1% Share of Search versus NFL’s 2.1%. - The lead changed hands once in the 11 months ending August 2026: NRL took it in February 2026. - Across the 11 months ending August 2026, NFL’s estimated Share of Search among sports leagues in New Zealand moved from 16.8% to 2.1%, and its estimated monthly branded searches moved from 435K to 77.9K. - Across the 11 months ending August 2026, NRL’s estimated Share of Search among sports leagues in New Zealand moved from 14.4% to 76.1%, and its estimated monthly branded searches moved from 374K to 2.9M. ## How did search popularity change for New Zealand sports leagues in August 2026? - In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%. - In August 2026, NRL lost estimated Share of Search among sports leagues in New Zealand, from 85.2% to 76.1%. ## Month by month | Month | NFL estimated searches | NFL Share of Search | NFL rank | NRL estimated searches | NRL Share of Search | NRL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 435K | 16.8% | 3 | 374K | 14.4% | 5 | | Nov 2025 | 441K | 14.9% | 4 | 103K | 3.5% | 5 | | Dec 2025 | 444K | 14.3% | 4 | 54.9K | 1.8% | 5 | | Jan 2026 | 531K | 16.9% | 4 | 68.4K | 2.2% | 5 | | Feb 2026 | 91.3K | 3.4% | 5 | 287K | 10.7% | 4 | | Mar 2026 | 24.4K | 0.61% | 6 | 1.3M | 34% | 1 | | Apr 2026 | 48K | 0.91% | 6 | 2M | 38.4% | 1 | | May 2026 | 17.2K | 0.28% | 6 | 2.1M | 33.8% | 1 | | Jun 2026 | 17.1K | 0.57% | 6 | 1.7M | 56.7% | 1 | | Jul 2026 | 15.2K | 0.72% | 6 | 1.8M | 85.2% | 1 | | Aug 2026 | 77.9K | 2.1% | 5 | 2.9M | 76.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NFL’s and NRL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NFL**: Measured on the search terms “cowboys nfl”, “espn nfl draft”, “nfl”, “nfl com”, “nfl denver broncos”, “nfl draft”, “nfl draw”, “nfl fantasy”, “nfl fixtures”, “nfl games”, “nfl games today”, “nfl jerseys”, “nfl ladder”, “nfl live”, “nfl near me”, “nfl nz”, “nfl online”, “nfl players”, “nfl preseason”, “nfl pro bowl”, “nfl scores”, “nfl super bowl”, “nfl teams”, “nfl tickets”, “nfl today”, “nfl vikings” and “r nfl”, summed into one figure. - **NRL**: Measured on the search terms “dolphin nrl”, “nrl”, “nrl com”, “nrl draw”, “nrl finals”, “nrl fixtures”, “nrl gf”, “nrl gf tickets”, “nrl ladder”, “nrl matches”, “nrl matches tonight”, “nrl near me”, “nrl nz”, “nrl online”, “nrl results”, “nrl scores”, “nrl standings”, “nrl teams list”, “nrl tickets”, “nrl tonight” and “nrl w”, summed into one figure. - [NFL profile](/demand/nz/brands/nfl) - [NRL profile](/demand/nz/brands/nrl) - [All sports leagues in New Zealand](/demand/nz/categories/nz-sports-leagues): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NFL or NRL? In August 2026, NRL had more branded searches than NFL among sports leagues in New Zealand. NRL was estimated to have 2.9M branded searches compared to NFL’s 77.9K, and held a 76.1% Share of Search versus NFL’s 2.1%. ## Cite this page Brandwave. "NFL vs NRL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nfl-vs-nrl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nfl-vs-nrl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.