---
title: "Nextstep Accountants vs Rodgers & Co: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nextstep Accountants or Rodgers & Co? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nextstep-accountants-vs-rodgers-co"
publisher: "Brandwave"
---

# Nextstep Accountants vs Rodgers & Co: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nextstep Accountants or Rodgers & Co? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nextstep Accountants and Rodgers & Co
- **Competitive set**: Christchurch accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nextstep Accountants Share of Search**: 1.2%
- **Rodgers & Co Share of Search**: 6.4%

## Which is more popular in search, Nextstep Accountants or Rodgers & Co?

- In August 2026, Rodgers & Co had more branded searches than Nextstep Accountants among christchurch accounting firms in New Zealand. Rodgers & Co was estimated to have 210 branded searches compared to Nextstep Accountants’ 40, and held a 6.4% Share of Search versus Nextstep Accountants’ 1.2%.
- Rodgers & Co was ahead of Nextstep Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nextstep Accountants’ estimated Share of Search among christchurch accounting firms in New Zealand moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among christchurch accounting firms in New Zealand moved from 5.3% to 6.4%, and its estimated monthly branded searches moved from 170 to 210.

## How did search popularity change for New Zealand christchurch accounting firms in August 2026?

- In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 5.6% to 6.4%.
- Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Month by month

| Month | Nextstep Accountants estimated searches | Nextstep Accountants Share of Search | Nextstep Accountants rank | Rodgers & Co estimated searches | Rodgers & Co Share of Search | Rodgers & Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.94% | 4 | 170 | 5.3% | 3 |
| Nov 2025 | 30 | 1% | 4 | 170 | 5.8% | 3 |
| Dec 2025 | 30 | 1.4% | 4 | 170 | 7.7% | 3 |
| Jan 2026 | 20 | 0.67% | 4 | 170 | 5.7% | 3 |
| Feb 2026 | 30 | 0.98% | 4 | 170 | 5.5% | 3 |
| Mar 2026 | 50 | 1.3% | 4 | 210 | 5.6% | 3 |
| Apr 2026 | 30 | 0.85% | 4 | 170 | 4.8% | 3 |
| May 2026 | 70 | 2.1% | 4 | 210 | 6.2% | 3 |
| Jun 2026 | 50 | 1.3% | 4 | 170 | 4.4% | 3 |
| Jul 2026 | 30 | 1% | 4 | 170 | 5.6% | 3 |
| Aug 2026 | 40 | 1.2% | 4 | 210 | 6.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nextstep Accountants’ and Rodgers & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nextstep Accountants**: Measured on the search terms “next step accounting” and “nextstep accounting”, summed into one figure.
- **Rodgers & Co**: Measured on the search terms “rodgers & co” and “rodgers and co”, summed into one figure.

- [Nextstep Accountants profile](/demand/nz/brands/nextstep-accountants)
- [Rodgers & Co profile](/demand/nz/brands/rodgers-co)
- [All christchurch accounting firms in New Zealand](/demand/nz/categories/nz-christchurch-accounting-firms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nextstep Accountants or Rodgers & Co?

In August 2026, Rodgers & Co had more branded searches than Nextstep Accountants among christchurch accounting firms in New Zealand. Rodgers & Co was estimated to have 210 branded searches compared to Nextstep Accountants’ 40, and held a 6.4% Share of Search versus Nextstep Accountants’ 1.2%.

## Cite this page

Brandwave. "Nextstep Accountants vs Rodgers & Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nextstep-accountants-vs-rodgers-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nextstep-accountants-vs-rodgers-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.