--- title: "Nexia New Zealand vs Tax Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nexia New Zealand or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Hastings accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nexia-new-zealand-vs-tax-link" publisher: "Brandwave" --- # Nexia New Zealand vs Tax Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Nexia New Zealand or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Hastings accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nexia New Zealand and Tax Link - **Competitive set**: Hastings accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nexia New Zealand Share of Search**: 59.1% - **Tax Link Share of Search**: 36.4% ## Which is more popular in search, Nexia New Zealand or Tax Link? - In August 2026, Nexia New Zealand had more branded searches than Tax Link among hastings accounting firms in New Zealand. Nexia New Zealand was estimated to have 390 branded searches compared to Tax Link’s 240, and held a 59.1% Share of Search versus Tax Link’s 36.4%. - Nexia New Zealand was ahead of Tax Link in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand moved from 67.6% to 59.1%, and its estimated monthly branded searches moved from 480 to 390. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand moved from 28.2% to 36.4%, and its estimated monthly branded searches moved from 200 to 240. ## How did search popularity change for New Zealand hastings accounting firms in August 2026? - In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%. - In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%. ## Month by month | Month | Nexia New Zealand estimated searches | Nexia New Zealand Share of Search | Nexia New Zealand rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 67.6% | 1 | 200 | 28.2% | 2 | | Nov 2025 | 320 | 64% | 1 | 160 | 32% | 2 | | Dec 2025 | 260 | 60.5% | 1 | 160 | 37.2% | 2 | | Jan 2026 | 320 | 58.2% | 1 | 210 | 38.2% | 2 | | Feb 2026 | 480 | 66.7% | 1 | 210 | 29.2% | 2 | | Mar 2026 | 480 | 56.5% | 1 | 340 | 40% | 2 | | Apr 2026 | 390 | 55.7% | 1 | 290 | 41.4% | 2 | | May 2026 | 480 | 63.2% | 1 | 250 | 32.9% | 2 | | Jun 2026 | 400 | 58% | 1 | 270 | 39.1% | 2 | | Jul 2026 | 320 | 56.1% | 1 | 220 | 38.6% | 2 | | Aug 2026 | 390 | 59.1% | 1 | 240 | 36.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nexia New Zealand’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nexia New Zealand**: Measured on the search terms “nexia new zealand” and “nexia new zealand chartered accountants”, summed into one figure. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure. - [Nexia New Zealand profile](/demand/nz/brands/nexia-new-zealand) - [Tax Link profile](/demand/nz/brands/tax-link) - [All hastings accounting firms in New Zealand](/demand/nz/categories/nz-hastings-accounting-firms): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nexia New Zealand or Tax Link? In August 2026, Nexia New Zealand had more branded searches than Tax Link among hastings accounting firms in New Zealand. Nexia New Zealand was estimated to have 390 branded searches compared to Tax Link’s 240, and held a 59.1% Share of Search versus Tax Link’s 36.4%. ## Cite this page Brandwave. "Nexia New Zealand vs Tax Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nexia-new-zealand-vs-tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nexia-new-zealand-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.