--- title: "Newstalk ZB vs RNZ National: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Newstalk ZB or RNZ National? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/newstalk-zb-vs-rnz-national" publisher: "Brandwave" --- # Newstalk ZB vs RNZ National: Which is more popular by branded search in New Zealand? Which is more popular in search, Newstalk ZB or RNZ National? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Newstalk ZB and RNZ National - **Competitive set**: radio stations - **Market**: New Zealand - **Month measured**: Aug 2026 - **Newstalk ZB Share of Search**: 27.5% - **RNZ National Share of Search**: 20.2% ## Which is more popular in search, Newstalk ZB or RNZ National? - In August 2026, Newstalk ZB had more branded searches than RNZ National among radio stations in New Zealand. Newstalk ZB was estimated to have 62.4K branded searches compared to RNZ National’s 45.9K, and held a 27.5% Share of Search versus RNZ National’s 20.2%. - Newstalk ZB was ahead of RNZ National in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand moved from 26.3% to 27.5%, and its estimated monthly branded searches held steady at 62.4K. - Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand moved from 22.9% to 20.2%, and its estimated monthly branded searches moved from 54.3K to 45.9K. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%. - Newstalk ZB’s estimated Share of Search among radio stations in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.5% in August 2026. ## Month by month | Month | Newstalk ZB estimated searches | Newstalk ZB Share of Search | Newstalk ZB rank | RNZ National estimated searches | RNZ National Share of Search | RNZ National rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.4K | 26.3% | 1 | 54.3K | 22.9% | 2 | | Nov 2025 | 51.1K | 24.1% | 1 | 50.8K | 24% | 2 | | Dec 2025 | 50.8K | 26.6% | 1 | 43.2K | 22.6% | 2 | | Jan 2026 | 51.1K | 27.4% | 1 | 45.4K | 24.4% | 2 | | Feb 2026 | 50.8K | 26.8% | 1 | 43.7K | 23.1% | 2 | | Mar 2026 | 62.4K | 27.9% | 1 | 54.8K | 24.5% | 2 | | Apr 2026 | 62.4K | 29.9% | 1 | 53.7K | 25.7% | 2 | | May 2026 | 51.4K | 26.1% | 1 | 45.9K | 23.3% | 2 | | Jun 2026 | 51.4K | 26.8% | 1 | 45.3K | 23.7% | 2 | | Jul 2026 | 51.1K | 27.3% | 1 | 45.1K | 24.1% | 2 | | Aug 2026 | 62.4K | 27.5% | 1 | 45.9K | 20.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Newstalk ZB’s and RNZ National’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Newstalk ZB**: Measured on the search terms “1ZB”, “Newstalk ZB” and “newstalkzb”, summed into one figure. - **RNZ National**: Measured on the search terms “checkpoint rnz”, “morning report rnz”, “nine to noon rnz”, “rnz afternoons”, “rnz checkpoint”, “rnz listen live”, “rnz live”, “rnz live stream”, “rnz morning report”, “RNZ National”, “rnz national live”, “rnz national on demand”, “rnz national radio”, “rnz national radio live”, “rnz national schedule”, “rnz nights”, “rnz nine to noon”, “rnz panel”, “rnz radio”, “rnz saturday morning”, “rnz sunday morning”, “rnz the panel”, “saturday morning rnz” and “sunday morning rnz”, summed into one figure. - [Newstalk ZB profile](/demand/nz/brands/newstalk-zb) - [RNZ National profile](/demand/nz/brands/rnz-national) - [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Newstalk ZB or RNZ National? In August 2026, Newstalk ZB had more branded searches than RNZ National among radio stations in New Zealand. Newstalk ZB was estimated to have 62.4K branded searches compared to RNZ National’s 45.9K, and held a 27.5% Share of Search versus RNZ National’s 20.2%. ## Cite this page Brandwave. "Newstalk ZB vs RNZ National: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/newstalk-zb-vs-rnz-national This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/newstalk-zb-vs-rnz-national. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.